Director of Global Brand Marketing

Opportunity: 

This newly created position reflects the HomeAway commitment to defining and leading the vacation rentals category, while building a powerful brand worldwide. Over the next several years, HomeAway has an ambition and the potential to shape and dramatically grow the vacation rentals market in over a dozen countries, and to go from being a collection of web property listing sites to becoming a vibrant, top of mind, trusted brand in the broader vacations industry.

This position reports to the VP, Global Brand and US Domestic Marketing.  The position supports all brand marketing for the US and Europe, and will work closely with marketing leads for the US and Europe, and general managers across all markets to drive the development of brand strategy, and coordinate planning and execution of brand building initiatives and programs to include but not limited to corporate brand architecture and identity, brand positioning, oversight /management of global brand advertising, sponsorships and promotions. The Global Brand Marketing Director will play an integral role in the establishment and sharing of global marketing  best practice and the development and  harmonization of marketing ROI metrics and reporting across geographies.

This role works hand in hand with and complements marketing roles embedded in the businesses, which have responsibility for on-line and direct marketing, messaging and web merchandising at a local level.

Responsibilities: 

The Director, Global Brand Marketing will be an integral part of the team shaping and driving the development of a powerful HomeAway brand among travelers and owners worldwide. Major responsibilities will include:

1. Assisting in the developing of brand portfolio strategy, and working with general managers to define and deliver against the positioning of individual websites in each country relative to major horizontal initiatives.

2. Helping to build and establish a compelling, differentiated position among travelers for the HomeAway brand within the vacation industry, and working with leadership across the company to bring that positioning to life in service and product design and delivery.

3. Creating and facilitating the adoption of brand building frameworks, tools and processes among all the businesses.

4. Identifying brand building advertising agency partners and ad hoc creative resources.

5. Leading and driving consumer brand insights in conjunction with the Director Global Marketing Research  to help transform HomeAway into a customer oriented service company, with a passion and the know how to deliver outstanding levels of satisfaction and loyalty among travelers and owners.

6. Creating a brand building “big idea� marketing capability within HomeAway, to help focus the marketing organization on cost efficiently growing the vacation rental category and strengthening HomeAway’s position as the market leader.

7. Delivering brand building communication tests and programs, working in partnership with teams in all markets to create fully integrated marketing plans.

8. Building strategy, business cases and initiatives to test and validate the opportunity for off-line marketing support to accelerate growth and deliver attractive payback and ROI.

9. Developing sponsorship, promotional and cause marketing opportunities on a worldwide basis.

10.  Providing coaching, training and support to marketing teams in the US, the UK, France and Germany.

Candidate Profile: 

The Director Global Brand Marketing will be a proven marketer, brand builder and leader, with experience and a strong track record across multiple dimensions:

~Global brand building experience, particularly working with the US and Europe.

~Ability to innovate and generate big brand building ideas, starting with small budgets.

~Experience in environments that include significant elements of web and direct marketing.

~Willingness and ability to operate “hands on�, and personally coach and train peers and reports.

~Demonstrated success and comfort working in a fast moving, rapidly evolving entrepreneurial environment.

~Minimum 10 years experience, with at least  5 years working in global organizations.

~Ability to speak French and/or German is a strong plus.

Company Description:

The HomeAway, Inc. websites connect homeowners and property managers with travelers who seek the space, value and amenities of vacation rental homes as an alternative to hotels. With more than 306,000 global listings across the sites, travelers may easily search for budget to luxury-priced vacation rentals on HomeAway.com, VRBO.com, VacationRentals.com, CyberRentals.com, A1Vacations.com, GreatRentals.com, TripHomes.com, Holiday-Rentals.co.uk, OwnersDirect.co.uk, FeWo-direkt.de and Abritel.fr. The sites also feature Reviews and the HomeAway Rent with Confidence Guarantee, which help ensure a memorable HomeAway from home® experience. HomeAway is headquartered in Austin, Texas and funded by Austin Ventures, Redpoint Ventures, American Capital, Institutional Venture Partners and Trident Capital.

 Location:  Austin, TX. Travel Required.

Contact: Human Resources at jobs@homeaway.com