Product Marketing Manager

 



 

IneoQuest is an exciting young global company specializing in  leading-edge technology that offers advanced solutions for real-time remote monitoring and analysis of IPTV / IP Video network.  We lead the industry in video test and monitoring tools that enable next generation converged networks.  IneoQuest is a company with a clear vision of the video network requirements of OEMs and Service Providers deploying next generation Triple-play networks and we are well positioned to drive the explosive growth of the IPTV and video-over-IP test market.

 

IneoQuest listed number six out of  fifty on Deloitte’s 2007 top fastest growing companies in New England. IneoQuest offers competitive salaries, benefits, employee stock option plan and a career path.  This is your opportunity to join a dynamic and growing company devoted to excellence, teamwork and innovation where your contribution can truly make a difference. 

   

We are currently recruiting for a Product Marketing Manager for our corporate headquarters located in Mansfield, MA. 

 

 

JOB SUMMARY: 

 

Reporting to the Vice president of Marketing and Business development, the Product Marketing Manager is responsible for conducting market and competitive analysis, product definition, developing/implementing product launch plans and life cycle maintenance to ensure continuity in product offering and company goals.

 

PRIMARY JOB RESPONSIBILITIES: 

 

Regularly perform market analysis and requirements gathering. 

Perform, summarize and present competitive analysis and market research

Develop product launch plans, including product positioning recommendations 

Make recommendations on product bundling and develop product packaging

Develop and implement part numbers and price list.

Create and publish product information, including white papers, product data sheets, product roadmaps and sales & marketing guides

Participate in the development of customer accessible product web sites (extranet)

Facilitate product training for internal employees

Develop requirements and conduct product demos and webinars

 

SECONDARY JOB RESPONSIBILITIES:

 

Assist with trade show activities, as requested

Assist with other marketing projects and tasks, as requested

Related duties not defined in this job description may be required, as directed by management.

Support and advance Company quality efforts and procedures for continuous improvement.

Responsible for adherence to Company safe work practices and safety regulations.

 

 REQUIREMENTS: 

 

BA/BS Undergraduate degree in either Marketing, Communication Engineering, Network Engineering, Computer Science or related degree. Master a plus

 

8 plus years of product marketing in telecommunications/networking industry

Must be an aggressive self-starter with ability to build executive relationships

Knowledge of and experience in the broadcast, cable, TV, telecommunications, satellite or digital video industry

Experience conducting market research and competitive analysis

Experience developing and executing product launch plans 

Experience with web strategy and development

Knowledge of and experience in marketing video equipment or test & measurement equipment to the broadcast, cable, telecommunications, or satellite industry highly desired.

Knowledge of and experience with Digital Video Technologies: MPEG 2/4, Hi-Def./Standard Def., IPTV, video distribution, and video processing.

Knowledge of and experience with video distribution and networking technologies.

Proven expertise with developing and presenting technical data

 


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