Channel Marketing Manager - Mobile Applications

Title: Channel Marketing Manager- Mobile Applications- MW 189-08

 

Reports To:  Director of Marketing

 

Compensation:  Compensation Commensurate

     Health, Medical and other Benefits also provided

 

Locations:   Jersey City, NJ 

 

Client Summary: Our client stands at the forefront of today’s fast growing market for mobile mapping and navigation solutions. The company has a solid reputation and proven track record for providing innovative navigation solutions that open new business opportunities and revenue streams. As the first to enable a comprehensive cross-platform solution, our client's client/server technology opens the way for operators, handset manufacturers, application developers, system integrators and mapping/GIS companies to extend their reach to new markets and customers.

 

With the market now fully primed for mobile navigation –our client’s technology has them perfectly positioned to lead the way for mass adoption of mobile navigation.

 

Position Summary:  The Channel Marketing Manager is an integral member of the marketing team, working closely with the customer all through the product/service cycle to make sure the mobile navigation rollout is successful. This position is responsible for the development, tracking, measurement, & analysis of the client’s channel marketing. This position will develop, manage and communicate GTM plans, new marketing programs, product packaging and collaterals, interactive demos, POS visibility, web, sales tools and promotional collateral, design and track performance incentives, training programs, plan and execute sell-through processes and more.

 

Essential Duties and Requirements:

 

· Experienced in all aspects of the product marketing mix (GTM plans, packaging, in-store, advertising, internet marketing, viral marketing…)

· Experienced developing successful channel marketing strategy

· Creative approach – able to and record of generating new ideas

· Understanding of the Channel “life cycle� and mobile service.

· Experienced in monitoring and analyzing mobile service activations and usage behaviors to generate marketing strategies

· Experienced working closely with Mobile customers, partners, VARs, etc.

· Must be strategically focused and able to work in a fast paced environment.

· Excellent communication, interpersonal, organizational and planning skills are required.

· Reliable, proactive individual who has the ability to think and react quickly and work as part of a team

 

Education/Experience:

 

· 2+ years of experience channel marketing in the Telecom or Wireless

· Ability to travel

 

 



 

About The River Group

- Resumes presented to The River Group are never submitted to a client company unless the candidate authorizes the submission of the resume and agrees to become a candidate for the position.


- After your resume is submitted to the company you will be assisted in every way possible throughout the recruiting process, including preparation for the telephone and personal interview, gathering references, evaluating offers, and managing the negotiations.