Marketing Communications Manager - New role needs your B2C marketing expertise

Marketing Communications Manager - New role needs your B2C marketing expertiseJob Id:FITA-DMKMG

For the sports and fitness conscious marketing professional this is your opportunity to leverage your marketing expertise for a revolutionary fitness innovator. Tap into your creativity in this newly created role as you design and deliver our marketing message to fitness enthusiasts and weekend warriors worldwide. As a Fitness Anywhere team member you will enjoy our work hard/play hard environment, access to our on-site training center, and a competitive compensation and benefits package. Fitness Anywhere was recently recognized by the San Francisco Business Times as one of the Top Places to Work in 2008. If you want to help establish a major brand in the sports and fitness market, then join Fitness Anywhere. Our record-setting annual growth and entrepreneurial environment will ensure your professional development within this dynamic industry.

Fitness Anywhere delivers world-class training products and exercise programs for serious athletes, fitness professionals, first responders and the US military. We design and sell original products of innovative design and premium quality construction. Our initial product line of Suspension Training equipment is fundamentally altering the way that people think about fitness equipment and exercise programming around the country.

As our Marketing Communications Manager, based in our San Francisco headquarters, you will develop and implement direct communication strategies to ensure customer acquisition and retention. Proven expertise in developing effective demand generating marketing programs is essential. Your talent in generating compelling messaging and calls-to-action will be used in email, direct mail, newsletter, and print ad campaigns for our consumer products. Your versatility in marketing will set you apart from the crowd, as you work with our web team in developing, testing, and optimizing landing pages to match your campaigns. Previous experience creating b2c marketing plans - writing compelling copy for advertisements, editorial, and collateral - performing market research and analysis of overall campaign effectiveness will lead to your continued success in this pivotal, revenue generating position. Polished verbal and written communications skills are a must as you will be expected to communicate effectively with developers, as well our sales and executive teams. Join Fitness Anywhere now to develop a best-in-class direct marketing presence and fast track your career to the next level!

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Once you have completed the interview, your information will be forwarded to the hiring authority for decisions on next steps.Related Keywords:Marketing manager, communications manager, marketing communications, marketing communications manager, director of marketing, direct marketing manager, direct marketing, marketing strategy, email campaigns, advertising, promotion, public relations, trade shows, marketing generalist, brand marketing, consumer marketing, loyalty programs, operational efficiency, lead generation, collateral, copy writing, target market, positioning, event management, market research, CRM, customer database, interactive marketing, marketing communications, fitness industry, consumer products, physical wellness, exercise, web marketing, snail mail, newsletters, direct mail, customer segmentation, segmentation, category marketing management, category marketing, sports marketing