Manager, Marketing Planning L&G and Seasonal

Location hoffman estates, IL 60179 Status Full Time Job Category Marketing/Product Career Level Manager (Manager/Supervisor of Staff) Manager, Marketing Planning L&G and Seasonal Sears is committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships. We are proud of our diverse, high-performance team work environment and we strive for continuous improvement through keen focus on growth, effectiveness and a sense of urgency. Individuals who are driven to earn our customers' trust and business every day, who act with integrity, who treat everyone fairly and value diversity, and who are accountable for their actions are welcome to show interest in becoming a member of our winning team.The Manager, Marketing Planning develops and implements comprehensive marketing plan to achieve strategic goals and objectives relative to markets served by understanding the buying habits of customers by market segment. Includes integration of all marketing channels, promotions, advertising and in-store experience.QualificationsRESPONSIBILITIES: ·Review, and initiate when necessary, market research to anticipate competition and market trends and translate consumer attitudes into new directions. Stay on top of all data sources for the retail category, competitive and customer information.·Assess current business and articulate the value proposition and key messaging for each category. Continually refine to optimize proposition against competitive and customer context.·Work with merchant teams and vendors develop an integrated marketing strategy and plan for the category for each year·Partner with channel experts to develop and recommend comprehensive marketing strategies for the respective categories and customer segments.·Develop and plan the execution of category marketing programs.·Recommend key merchandising categories of relevance to the merchant teams.·Coordinate and align category marketing plans with brand strategy.·Analyze program results and presents recommendations for changes in strategy.·Work with business leaders to develop and socialize the customer value proposition for the category.REQUIREMENTS:·Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.·Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies opportunities; Adapts strategy to changing conditions.·Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.·Written Communication - Writes clearly and informatively; Varies writing style to meet needs; Presents numerical data effectively; ·Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.·Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Organizes or schedules other people and their tasks; Develops realistic action plans.·Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed·BA/BS in Business or Marketing, or its equivalent experience, is required; MBA is preferred·3-7 years in marketing, consulting or brand management. Marketing experience across various channels and multiple disciplines of marketing (print, direct, event, creative, etc..) is a plus.·Experience with development and implementation of the budgeting process and creating, developing and managing a business plan is a plus.Sears is an Equal Opportunity/Affirmative Action Employer.