Manager, Direct Marketing

Company Information:

Retail Convergence, Inc. was formed in December 2007 through the acquisition of SmartBargains, Inc. by a new group of investors and management. The Company will continue to operate SmartBargains.com and leverage its assets in launching new and innovative ecommerce websites. Its first new ecommerce initiative RueLaLa.com officially launched in April 2008. The following describes the Company's current ecommerce website businesses:

SmartBargains.com is an online, off-price retailer serving the value conscious customer. SmartBargains.com provides an assortment of branded merchandise in categories such as home products, apparel, jewelry and shoes. SmartBargains, Inc. was incorporated on February 29, 2000 and launched its website on April 15, 2000. ("www.smartbargains.com")

RueLaLa.com is an invitation-only, private sale site focused on fashion and home products. The private sale model provides consumers exclusive access to scheduled sales of upscale brands. Each private sale is brand-specific, lasts approximately two days and features current-season merchandise. Access to RueLaLa.com is by invitation only, driven primarily by user-generated membership. ("www.Ruelala.com")

 

 

Title: Manager, Direct Marketing 

 

Purpose and Scope:

 

The Manager, Direct Marketing is responsible for leading retention marketing efforts at Retail Convergence, with a focus on driving the Bargain Alert, our highly productive email marketing program and the SmartShoppers Club, our frequent shopper loyalty club. The ideal candidate is a passionate, results-driven, direct marketing pro, with a desire to lead the evolution of our award-winning retention marketing program. 

 

 

Principal Responsibilities:

 

· Develop and implement email communication strategies to improve customer retention

· Lead a cross-functional team of merchandisers and creatives to optimize the performance of email marketing channel

· Develop and implement testing strategies & customer segmentation schemes

· Work closely with technology team to implement and maintain automated programs & reporting tools

· Provide insightful reporting & analysis to inform campaign strategy

· Manage vendor relationships, including new contract negotiations

· Drive membership growth of the SmartShoppers Club loyalty program

 

 

Education and Experience Requirements:

· BA/BS in business or marketing, MBA preferred

· A minimum of 7 years direct marketing experience, specifically email marketing, online marketing, loyalty clubs, and retail

· Strong understanding of database marketing disciplines and experience implementing data-driven communication solutions

· Excellent analytical skills

· Thorough understanding of customer segmentation, personalization strategies, test design, and email reporting metrics

· Ability to work in a collaborative environment and lead cross-functional team members

· Ability to deliver projects and results within tight timelines