Director, Customer Segment Programs & Analysis / MKTN2635

Position Description:

The Corporate Marketing Strategies Department, located in Pleasanton, California, has an opening for a Director, Customer, Segment Programs & Analysis. Qualifications: Proven strategic management experience with 7+ years Strategy and/or Marketing experience3-5 years proven experience in a Senior Manager or Director level role Strong academic background, with an advanced degree in business or applied sciences (MBA or Masters)Experience in Management Consulting, Retail, Consumer Packaged Goods, Marketing or Category Management preferred Strong leadership skills, with the ability to motivate and direct a high-powered teamTangible experience leading project teams in a new direction, with demonstrated thought leadership and visionExceptional critical thinking and analytics, with the ability to leverage insights to draw sound conclusions and recommendationsStrong project management and problem solving skills, with the ability to manage multiple assignments with competing priorities and tight deadlines Excellent oral and written communication skills, with the ability to communicate confidently and persuasively to Senior Management High degree of initiative and results orientation with a strong attention to detailAdvanced PC skills in MS Office (Excel, Access, Powerpoint, and Word) Data modeling skills, familiarity with syndicated data sources, and/or prior experience with relational databases preferred Key Responsibilities include, but are not limited to:Leading the development and execution of all Safeway customer segmentation work, including segment definition, customer profiling, ongoing customer understanding and segment maintenanceMeasuring customer segment loyalty and identifying key customer segment trends, including a forward-looking view of the most likely drivers of loyalty for growing segments and loss & decline for declining segments Leveraging shopper insights to design, implement, measure and optimize targeted marketing programs designed to drive profitable incremental sales with high potential customer segmentsLaunching and managing affinity based club programs designed to build engagement and grow customer loyalty with targeted customer segmentsDeveloping tools and applications designed to build loyalty with specific shopper segments. For a tangible example, please refer to Foodflex, Safeway’s nutrition management tool, at www.safeway.com/foodflex Partnering with CPG manufacturers and leading educational institutions on the development and execution of innovative, analytics-based initiatives that deliver new marketing capabilities to SafewayLaunching and supporting implementation of shopper segment marketing programs and new marketing capabilities across the Safeway organizationLeading, managing and motivating a team of 6 highly capable managers and analysts.Respond to: Interested employees are encouraged to submit a resume by visiting www.safeway.com/careers