Regional Marketing Supervisor (Great Southern Region)

Job Location: Memphis, TN

Position Purpose
Leads the process of developing co-op specific marketing/business plans that profitably builds sales, transactions, and market share for the company and Owner/Operator restaurants. Key customers include Regional Management, Co-op Owner/Operators/agencies, National/Divisional/ Regional Staff and Restaurant Management.

Principal Accountabilities
In addition to following McDonald's policies and procedures, principal accountabilities include, but are not limited to:

Leadership
* Maintains and strengthens the McDonald's brand position (market share, preference, business results) in their regional geography and other areas of responsibility.
* Supports the Marketing Director/Manager and actively participates in communicating regional plans/goals and establishing Co-op goals.
* Participates and supports the Marketing Director/Manager in the development of creative strategies/briefs and media strategies/plans/execution for assigned projects.
* Participates in and supports the marketing Director/Manager in strategic planning/alignment, tactical development, execution, evaluation, and continuous improvement of co-op business plans (includes advertising, promotion and public relations) to achieve annual co-op goals. Leads this process if assigned co-ops independently.
* Identifies and utilizes available resources outside of the Region to aid in the execution of the Region's business/marketing plan and their other areas of responsibility.
* Maximizes success of the system plan by ensuring Regional Owner/Operator understanding and by providing continuous input and feedback to Regional, National & Division Marketing.

Process Management
* Leads the process for development, execution and evaluation of local media plans in assigned co-ops.
* Supports the Marketing Director/Manager in the process for development and execution of local creative (TV, radio, outdoor, print, and restaurant merchandising, etc.) in accordance with the regional creative process and national creative standards.
* Supports the Marketing Director/Manager in the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments.
* Assists the Marketing Manager in the process and support of any LSM staff to promote/execute local store marketing as a resource.
* Assists the Marketing Manager in the communication/process for merchandising execution.
* Ensures the proper use of the McDonald's trademarks, logos, producer's licenses, and makes sure all advertising materials have legal and creative approval.
* Manage projects as assigned within the regional marketing dept. (ie.national promotion management within the region, supply chain interface, communications, merchandising, coordination, special events)

People
* Provides leadership points of view, builds strong relationships and fosters teamwork among Owner/Operators, Agencies, Suppliers and Staff to achieve maximum performance.
* Ensures agency performance reviews are completed.

Analysis
* Supports the Marketing Director/Manager to Gather, analyze, and provides accurate, relevant, and timely information so that agencies make the best recommendations and Owner/Operators make informed and confident decisions.
* Supports the Marketing Director/Manager to interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.

Accountability
* Role models accountability.
* In conjunction with regional leadership, the marketing supervisor is accountable for a maintaining a customer point of view, strong brand focus and understanding of the region's income goals.
* Understands and helps achieve execution of all regional marketing plans and programs to ensure sales and guest count targets are met.
* Assists in 100% execution of regional marketing team and agency team plans and programs.