Regional Marketing Manager

JOB OVERVIEWProvide marketing leadership and coaching to franchisees, advertising agencies, territory operators and the operations team. Develop, manage and implement DMA marketing plans and programs to optimize traffic, store sales, service fees and profits for Dairy Queen Franchisees. Protect Dairy Queen® Trademarks. Gain and maintain support of DMA chair people, ad committees, internal teammates, territory operators and other key franchisee leaders in achieving objectives. Communicate with all levels of the organization and team with other functions to achieve short and long term corporate goals.**Relocation not offered. ESSENTIAL FUNCTIONS•Establish and manage the regional marketing budget and marketing plans for approx. 20 DMA's. Manage plan development in conjunction with regional advertising agencies. Seek input and gain alignment for proposed plans with DQ operations team and key franchisee constituents (DMA chairs, Ad Committees, Territory Operators). Communicate and document media and budget plans using corporate systems.•Provide leadership and direction to regional advertising agencies. Monitor and manage agency communication with franchisees. Hold agencies accountable for media buying performance, media added value, field service and budget compliance. Formally review agency performance on an annual basis.•Work closely with operations team. Collaborate with Directors of Operations/AVP’s and Business Consultants to determine appropriate market strategies. Participate in the development and implementation of integrated business plans for each market in the region to achieve strategic objectives.•Provide relevant business and financial analysis of key issues to internal and external shareholders including comp sales, sales trends by category and sales results generated by specific media activity. Evaluate local promotions, media investments and sales trends to help form plan recommendations. Present analysis to appropriate shareholders as appropriate.•Assist in the development and management of brand team initiatives. Support efforts to maximize participation in the National Marketing Fund. •Plan, produce and execute Fall Business Conferences in cooperation with cross functional teammates.•Gain support of operations team and key franchisee constituents (DMA chairs, Ad Committees, Territory Operators) to support the test market calendar. Support and monitor tests in partnership with appropriate operations team members and the home office marketing team.•Partner with appropriate DQ staff (i.e. EVP of Development, VP of Concept Evolution) to help establish and execute effective development, reinvestment and renewal strategies. (i.e. SOAR, ARD)•Develops and manages profit plan for area of responsibility.ADDITIONAL RESPONSIBILITIES•Complete assigned projects and committee assignments as required.Requirements: Education/Experience:•B.A. or B.S. Degree in Business Management, Marketing or related field.•Must have 5 year’s prior Marketing experience, including the development of advertising campaigns.•Experience working within a franchisor organization, preferably a QSR brand.Skills:•Creative thinker who can quickly develop innovative ideas across a wide variety of business units.•Relationship building skills with the ability to create mutually beneficial relationships with both internal and external clients.•Strong communication skills, with the ability to articulate marketing strategies to a variety of audiences.•Excellent written and verbal communication skills.•Proficient in Microsoft Word, PowerPoint and Excel.•Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.•Well organized with a high attention to detail and accuracy.Job requires:•Travel required for meetings with teammates, franchisees, territory operators and required meetings. Travel could meet or exceed 25-30%.•Valid driver’s license and a driving record that meets the requirements of IDQ insurance program.

Apply Online