VP, Online Demand Generation

Vice President, Online Demand Generation

 

 

The VP of Online Demand Generation is responsible for the development of all audience-related products, systems and services. These responsibilities encompass oversight of online marketing programs, the development of new audience-focused products, and the management of audience data systems and services.

 

Additionally, the VP of Online Demand Generation will be responsible for working with the VP of Digital Product Development in developing and implementing overall online strategy for the organization and establishing target metric goals. The position will also co-chair the organization’s Digital Media Committee.

 

The position will be accountable for the following:

 

Audience Marketing Identify and manage corporate online audience marketing initiatives and serve as an internal consultant to the business units regarding market-specific initiatives.Assess current systems and make recommendations on alternative platforms.Develop standard metrics reports and dashboards, and establish common traffic and financial metrics for use across the organization.  Establish corporate SEO standards and guidelines and serve as internal consultant on business unit SEO programs and SEM best practices.Serve as subject matter expert on best practices for online direct marketing program implementation, tracking and optimization. 

 

Audience Product DevelopmentDevelop new audience focused products, offerings, and functionality that maximizes audience participation in the company’s web sites.Develop audience-derived revenue streams such as paid online products.

 

Data ServicesOversee a team of 8 responsible for providing access to all audience-related systems and services.  This includes:  E-mail broadcasting services; audience data querying service; data collection and reporting systems; master database management; vendor management; and customer service. 

 

The ideal candidate will possess the following qualifications, skills and experience:

 Bachelors Degree required.  MBA preferred.Min. 10+ years proven expertise in online/direct marketingStrong knowledge of and proven performance managing all categories of online marketing vendors/channels, including ad networks, highly-targeted sites, portals, SEM and SEO techniquesStrong knowledge of online advertising tracking strategies and tactics and ability to work with internal production and technology teams to achieve goalsExcellent analytical and strategic thinking skills.  Ability to review online marketing results on a daily basis and make quick and efficient decisions based on those resultsExpert oral and written communication skills, as well as presentation skills

 

 

For immediate consideration, please submit a resume and cover letter with salary requirements today. 

 

The company offers a competitive salary and a comprehensive benefits package that includes medical/dental/vision insurance, life insurance, disability insurance, 401(k) plan and a generous paid time off (PTO)/holiday plan.





We are a proud Equal Opportunity Employer.