Senior Marketing Product Manager

The senior marketing product manager is responsible for marketing and new sales initiatives, which include direct marketing, telemarketing, email, space advertising and online marketing.

Duties and Responsibilities Include:Achieve overall top and bottom line sales objective for product group through the development of direct marketing strategies.Preparation of individual marketing plans including strategies and tactics, annual budget forecasts to include marketing cost estimates, projected sales, and monthly forecasts under general supervision of Director of Marketing.Preparation of an online customer acquisition plan designed to maximize site traffic and sales demand. Under general direction of Director of Marketing, execution of marketing campaigns including market research, list analysis and scheduling, assignment and monitoring of copy and graphic design, all within revenue/expense budget.Preparation of marketing statistics, analysis of customer universe, and revenue sales projections and P&L’s on all assigned new product proposals.Develop and refine existing titles, which includes market research and ongoing competitive analysis.Maximizing paid/natural search traffic and order conversion, while meeting cost per acquisition targets.Preparation of monthly statistical reports including measurement of key marketing indicators as they relate to assigned disciplines/product lines. Responsible for other statistical reports as required.Coordinate all details and represent AHC Media and Thompson Publishing Group at designated trade exhibits as required.

Must have the ability to handle responsibility with limited supervision.  Good oral and written communications. Also must be able to manage multiple projects within assigned schedules and budgets.