product manager, Online Marketing

Job Category Marketing/Product Reference Code 3907140 product manager, Online Marketing Job Summary and MissionThis job contributes to Starbucks success by leading the development of new online marketing opportunities within a category. Develops strategic assessments for online projects, and manages the projects against operating plans and budgets to achieve Starbucks financial and business objectives. Models and acts in accordance with Starbucks guiding principles. Summary of Key ResponsibilitiesResponsibilities and essential job functions include but are not limited to the following:  Leads project teams, cross functional teams and agencies to develop and implement new online programs and initiatives, ranging from website planning, execution, eCRM program support and assessment of online / social media opportunities against key business strategies and target markets. Develops and manages online business plans for category. Creates and presents the business case for new programs to support enterprise objectives. Makes recommendations or decisions regarding online projects, objectives strategies, implementation and sustainment. May provide information and direction for planning across channels. Develops strategic assessments, including strengths, weaknesses, opportunities and threats, for online projects and programs. Identifies and quantifies specific business and target audience drivers in support of online marketing strategies. Conducts and analyzes consumer research to determine new online marketing opportunities and to validate new programs. Monitors the domestic and global marketplace for new product innovations, competitors, lifestyle trends and emerging technologies. Leads development of new online products and related marketing opportunities, from concept through implementation strategies. Communicates direction to internal and external partners. Manages project teams and timelines to deliver online products and programs. May work with cross-functional partners to ensure the best available costs, terms and quality. Manages the online business against operating plans and budgets. Tracks, analyzes and communicates project and program performance. Recommends action plans to address variances in category performance against annual plan. Summary of Experience Progressive experience in product or brand management, and financial understanding of a retail or packaged goods environment (5 years) Directly or indirectly creating marketing plans (3 years) Leading or assisting in development of product concepts, from conception through implementation (2 years) Required Knowledge, Skills and Abilities Ability to communicate clearly and concisely, both orally and in writing Ability to balance multiple priorities and meet deadlines Ability to work both independently and as part of a team Working knowledge of financial planning, forecasting, assortment planning and inventory management View all "Starbucks Coffee Company" jobs