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 Web Creative Manager

Details
Country: USA
Location: Florida-Ft. Myers/Naples Fort Myers, FL 33901
Total applied: 40
Web Creative Manager

The Web Creative Manager drives the marketing objectives of White House Black Market and Soma Intimates brands by providing overall creative direction for interactive design including websites and online marketing. This position builds and maintains multi-channel brand integrity through consistent direction and design, tightly integrated with brand creative direction, while ensuring on time delivery of all interactive creative content. Manages, mentors, and leads a team of web designers and copywriters. FUNCTIONAL RESPONSIBILITIES: · Collaborates with Brand Creative teams to conceive web, email, video, rich media and interactive campaigns; ensures that a consistent message is portrayed online to coincide with print and other key identity campaigns. Ensures brand individuality, excitement, impact and accuracy in all interactive creative. Integrates company branding, including images and in store collateral design into a cohesive web environment. · Creates and executes online design solutions that integrate brand guidelines, user experience best practices and e-commerce business goals. Creates design standards for all web design (color palettes, templates, photography, typography, and interactive design) for each brand. Applies innovative web best practices to design interactive tools/pages, templates, and new website implementations to enhance user engagement. Develops and executes all interactive creative, especially for robust email program, as well as rich media and other standard online assets. Manages and coaches web designers and copywriters. Provides creative direction to internal developers and copywriters. Researches retail online space/segment for creative inspiration/new ideas. Responsible for setting direction on web photography and retouching. Responsible for creation of all editorial content on site. Manages relationships with outside vendors, design agencies and freelancers. Develops an online image bank, and historical media banks. Manages web design and web maintenance budget. Oversees web photography and re-touching. Maintains websites through weekly updates. Responds to internal and external requests where possible, and asking questions and researching answers where necessary. Partners with management to continually improve processes and procedures. QUALIFICATIONS: · REQUIRED: BFA/BA required in graphic design or related field. · REQUIRED: 5-7 years of interactive design/art direction experience with an emphasis in fashion retail, ideally with a multi-channel retailer. 4 years of supervisory experience for designers or art directors. · Creative and strategic critical thinker with high attention to details and excellent organizational skills. Executive level presentation skills with strong ability to influence others. · Proficient knowledge of internet technology and terminology. Strong knowledge of HTML & XML. · Excellent knowledge of collateral & marketing design, with specialization in web/interactive marketing and site design. · Mac proficiency and fluency in the following programs: o QuarkXPress o Adobe Indesign o Adobe Photoshop o Adobe Illustrator o Adobe Image-Ready o Macromedia Flash o Macromedia Dreamweaver · Ability to deliver high volume of assets under tight deadlines. COMPETENCIES: Business Acumen : Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace. Problem Solving: Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Priority Setting: Spends his/her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus. Process Management : Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources. Managerial Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Organizational Agility : Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations. Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Relocation Assistance Provided Apply online or email resume to skjobs@chicos.com #CB# xchicox NOTICE: Chico's FAS, Inc. and its affiliates (Chico's) do not accept unsolicited candidate referrals or resumes from recruitment agencies. Chico's will not be responsible or liable for any fees or costs associated with such unsolicited submissions.

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