Sr Marketing Analyst

Job Description:Primary Purpose of the Position:This position is responsible for all aspects of the Marketing Database, including directing the monthly build and processing by an outside vendor. The incumbent manages the ongoing maintenance and testing, enhancements and audits, and data security for the repository. This repository serves as the source for most marketing mailings, retail research initiatives, ad hoc analyses, management reports and campaign success reports. The marketing database contains customer information across all products at T. Rowe Price and supports cross-departmental initiatives including Connect, brokerage pricing, and outbound calling. In addition, the position serves as a marketing intelligence consultant for a roster of internal clients within marketing. This positions gathers, analyzes, and leverages customer data in order to support the strategic initiatives of the department. Principal Qualifications:1. Manage the delivery of the marketing database. Serve as point of contact and liaison between Marketing, IT, and database vendors. Ensure smooth flow of T. Rowe Price data into database and insure database availability/integrity. Resolve/escalate project issues internally as needed. Coordinate development/enhancement of new database elements, reporting and data integration functionality. Evaluate potential new software/systems to ensure business functional requirements are met. Work with internal database-marketing clients to translate business requirements into functional requirements documents for use at T. Rowe Price across organizational systems. Research, install, configure, implement and maintain (with IT and vendor) necessary software systems/databases (campaign management, loyalty, mapping, etc.) for integrated database marketing activities. Duties will include creation of Project Work plan, definition of Business Requirements, system design review, testing, and approval and business process definition.2. Campaign project management - Utilizes internal campaign manager and reporting tool and other corporate systems to set up and execute direct mail and telephone campaigns. Works with marketing managers to provide consultation for audience specifications. This includes analyzing data on the organization’s existing and potential markets. Provides information which is used to identify and define marketing opportunities for the organization’s products and services.3. Conducts data analysis to provide further insights on customers, products and services, - unrelated to specific campaigns - to support marketing management decisions. Campaign analyses are used to determine Return-On-Investment (ROI) of specific marketing efforts and recommendations are made for future mailings to increase ROI; determines report content. Each campaign is unique and some require more complex analyses than others. 4. Researches errors & opportunities in customer information which can impact direct marketing programs; determines which data issues will have the greatest impact to current direct marketing programs & solves most pervasive first; informs other business units & departments about problems. When identifying something that could enhance our data capabilities, the incumbent assesses the upside impact and costs and moves forward with enhancements. When involving IT or a third party vendor, that request is escalated to obtain budget. Qualifications: Client management and relationship building skills (internal clients) Strong written and oral communication skills Critical thinking, analysis and interpretation of data Strong organizational and project management skills Familiarity with database software tools and analytical methodologyPreferred Qualifications: Bachelor’s degree Advanced degree in Marketing, Information Systems, or an MBA 3 + years of financial industry experience 2 + years of marketing experience 1-2 years T. Rowe Price experience Database knowledge and experienceT. Rowe Price is an Equal Opportunity Employer.Expected Travel Time: None Company: T. Rowe Price Location: Owings Mills, MD 21117 Status: Full Time, Employee Job Category: Marketing/Product Reference Code: 3259 Send this Job to a Friend Click here to see all T. Rowe Price opportunities Learn more about T. Rowe Price If you want to work in an environment that encourages professional development, continued learning and advancement throughout your career, apply today. T. Rowe Price is an Equal Opportunity Employer.