Sr Manager, Web Marketing

Job Description:The Sr. Manager; Web Marketing at Convergys is responsible for the development and implementation of a comprehensive marketing plan for promoting Convergys’ products; solutions; and services via the World Wide Web. This position manages all internal and external web programs; including development and maintenance; Search Engine Marketing; Webinar programs; Lead/List Management; and Email Marketing in an effort to meet/exceed Convergys’ business goals and objectives. Incumbent is responsible for managing the Web Services and Lead Management teams. Principal Duties and Responsibilities: Oversee all day-to-day operations and content development of the website, evaluating and recommending current and emerging technologies and supporting the planning and development of web-based consumer initiatives. Develop strategy to include revenue growth, brand enhancement, and expansion of customer database. Lead Web Marketing Strategy development and tactical execution for Convergys Corporation.Establish Convergys’ direction for web page design and development using leading-edge graphics software applications; techniques; and tools. Identify and assess potential market opportunities for continued growth and expansion.Determine optimal web marketing mix that will deliver greatest Return On Investment.Provide detailed data and reports on web activity, lead generation, and list development.Consult with internal groups to ensure appropriate adherence to Convergys’ brand standards in the development of websites and other client-facing electronic communications.Monitor new technologies as well as competitive offerings and strategies.Coordinate work for large and complex web projects, including project plans and estimatesManage external vendors for successful development of large-scale web projects. Responsible for establishing and clearly communicating departmental strategy to Web Services and Lead Management teams; providing feedback regarding tactical operations for department including goal setting and performance management; following organization’s policies and applicable legal requirements; determining and implementing appropriate staffing and customer interaction guidelines for work team(s); and monitoring performance leading to successful results.Manage Web Services Team, including developers and designers, to build, maintain and improve extranets and intranetsServe as consultant/creative director for other internal web development projectsManage web development vendors and service providersScope and recommend new resourcesCoordinate with internal IT and SecurityTrack and report standard and custom web analyticsManage team to provide high levels of service to Marketing/Communications around SEM campaigns, lead/list management, and webinarsServe as project manager for internal Marketing/Communications web projects, including micro-site development and merchandising via our websImplement and use a Web Services job tracking systemManage Lead Management Team to maintain high-quality client and prospect email lists for Mar/Com campaigns and communicationsScreen incoming inquiries and route qualified leads to Sales with aggressive follow-upProactively work with Marketing and Communications to develop and design effective email messages Manage email vendors to accomplish and measure email blasts as well as outbound marketing programsManage opt-in programs to increase number of qualified, accessible targetsProactively work with other internal teams to continuously vet and improve all listsTrack and report standard and custom lead management analyticsImplement and use a List Services job tracking systemJob Experience:Education & Professional Certifications:Bachelor’s degree in related field from a four-year college or university with six to eight years related experience; or Equivalent combination of education and experience.Candidate Profile:Previous experience successfully launching a newly created corporate extranet, with cross-functional project management.Proven track record of management and leadership skills required to drive effective web marketing initiatives throughout a global professional services organization.Have an entrepreneurial spirit and passion to run your segment of the business, staying focused on bottom-line results.Strong experience in IT environment, with experience in applying web design principles. Significant experience in Internet/intranet design, development, and implementation.Must have expertise with a range of web technologies, including:Programming languages (e.g., HTML, JavaScript, Java, XML, WML, HTTP).Web development tools (Flash, Dreamweaver) and common graphics development tools (e.g., Photoshop, Illustrator).Internet communications tools and protocols (e.g., FTP, TCP/IP)Text search indexing tools and technologiesBrowser-based security and server-side web development considerationsTechniques that simplify design and maintenance (e.g., cascading style sheets, HTML templating, etc.)Strong analytical skills with the ability to read and interpret data and make recommendations based on business initiatives and strategy.Have the ability to work in a fast-paced environment.Knowledge of Convergys’ services and markets a plus.Excellent interpersonal, organizational, communication and group presentation skillsExcellent team leader qualities with desire to meet user needs in a cross-functional and distributed development environment.Must be on-call to address web emergencies outside of normal business hours.Limited TravelEnvironment, Physical & Other Requirements:The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.Minimum Education Required: BachelorExpected Travel Time: NoneThis company may offer relocation assistance. Contact Information: intConfig Email: Apply by Email