Senior Manager, Brand Marketing

The Senior Manager, Brand Marketing is responsible for the creative development and communication of Mitsubishi Electric (MDEA) Corporate Brand and Product Identities through Advertising, P.R., Web site, On-line, Video Content, Shows & Events, Consumer Research, in addition to assisting with Product Development, Training, Merchandising and Promotional activities.

 

MAJOR DUTIES AND RESPONSIBILITIES:

·          Responsible for the development of a cohesive Brand Attitude both internally and externally.

·          Support the development of Strategic Marketing, Consumer Research, and Product Launch Plans.

·          Develop department-wide procedures for Project, Budget and Schedule Management.

·          Provide leadership, staffing, and personnel management

·          Responsible for selection and management of major vendors including advertising, design, and PR firms - web, online, and social networking companies - video, event and exhibit production companies – consultants and contractors.

·          Increase Brand exposure in B2C and B2B communications through consistent Creative Design and Messaging.

·          Support the elevation of the brand image in product design, training materials, sales meetings, sponsorship, promotions, merchandising displays, exhibits, shows and events.

·          Support Customer Service and  Consumer Loyalty initiatives

·          Manage filing and registration of all existing and new MDEA trademarks and applications.

 

  

RELATIONSHIPS AND ROLES:

Internal / External Cooperation

·          Build department teamwork through trust, value of others and effective communication. Drive innovation and new thinking. Collaborate with others to solve problems creatively.

·          Maintain professional internal and external relationships with a high level of integrity. Promote the company’s core values.

·          Work with Product Development, Channel Marketing, Sales and Engineering teams to execute and maintain the Company’s goals and objectives.

 

KNOWLEDGE AND SKILLS:

·          Strong planning, analytical, organizational, and project execution skills

·          Abilities to manage multiple projects in a fast paced environment

·          Flexibility to accommodate long hours, travel, and rapid changes.

·          Advanced strategic and critical thinking abilities

·          Superior management and people skills

·          Good presentation, written and oral communication skills

·          Strong sense of aesthetic design

·          Proficient in Excel, Word and Power Point

·          Knowledge of Adobe Illustrator and Photoshop

 

EXPERIENCE:

·          15 years experience of Brand Marketing Consumer Products

·          Experience with lifestyle and/ or entertainment products

·          Understanding of both “big  box� and specialty retail environments

·          Creative background a plus