Lead Generation Specialist

Frantz Group is a Business to Business Marketing company with a clientele made exclusively of technology providers. As an outsourced extension of our clients' marketing function, Frantz Group brings best-of-class marketing and telesales solutions which generate bottom line dollars faster than other sales and marketing alternatives. We have abundant evidence of the highly successful results that we have achieved for many of the world's largest technology companies.

 

As Frantz Group has grown, we have continuously reinvested in talent, training, technology and process. Today, we bring the highest quality people, refined processes and sophisticated technology to generate tangible and timely results in the worldwide market.

We help technology companies...

 

1. Identify and prioritize high potential target markets 2. Develop their go-to-market and marketing campaign strategies 3. Build effective marketing & campaign materials to communicate their value proposition 4. Cultivate relationships that result in specific and highly qualified opportunities and pipeline 5. Close those opportunities at the lowest possible expense-to-revenue ratio 6. Ensure lasting & profitable customer relationships.



Lead Generation Specialist – Position Overview

 

Who should apply?  Those interested in…

 

>         Pursuing a career in technology marketing & sales

>         Building experience and understanding of business-to-business direct marketing

>         Working in an agency/professional services setting, growing into a client/account management role

>         Inspiring others and having fun

 

The Lead Generation Specialist Position

 

The Lead Generation Specialist functions as an extension of our clients’ sales force - helping to cultivate relationships with prospective customers via telephone and to identify qualified opportunities for our clients’ technology solutions/services.

 

Technology companies engage Frantz Group to build integrated marketing campaigns for the purpose of generating highly qualified sales leads, opportunity pipeline, and closed revenue.  These integrated campaigns can include a variety of marketing communication vehicles such as direct mail, email, advertising, events, etc.  The Lead Generation Specialist is responsible for following up on these marketing communications via inbound and outbound telephone activity – contacting Manager, Director, VP, and C-level business contacts.  The Lead Generation Specialist effectively cultivates relationships with these executives to provide further information about our clients’ solutions and ask intelligent questions to determine if the prospect is actively engaged in a related technology search.  Once an opportunity or “lead� is identified, the Lead Generation Specialist must document the details of that opportunity (decision-making process, buying timeframe, budget, key business drivers) in written form and forward that opportunity report for follow-up by our clients’ sales representatives.

 

The Lead Generation Specialist must…

 

>         Quickly learn about and understand complex technology offerings – and be able articulate the value of these offerings to a prospective technology buyer

>         “Think on your feet� – the ability to engage business executives in unscripted conversation and credibly respond to their questions

>         Network through complex organizations in order to identify appropriate decision maker names, titles, roles, etc.

>         Deliver our clients messaging/value proposition convincingly and effectively in phone conversation with high level executives

>         Acquire and document key marketing intelligence captured via in-depth phone conversation (marketing database proficiency and sound writing skills are imperative)

>         Successfully nurture potential opportunities until they meet minimum lead qualification criteria

>         Apply sound business judgment to ensure qualified opportunities match lead standards established by our clients and have true potential to progress through sales cycle

>         Meet or exceed minimum goals set by management (e.g. call volumes, monthly lead objectives, billable hours, etc.)

 

Education/Experience

Four-year degree in Marketing, Communication or Business Administration, and three to six months experience in marketing, sales or customer service-related field is preferred. However, other relevant experiences will be considered.

 

Frantz Group is an equal opportunity employer