Strategic Communications Director

The David Horowitz Freedom Center is an ideologically conservative, non-profit education and advocacy institution (Organization) located in Los Angeles. The Organization is seeking a highly skilled marketing and public relations professional.

JOB DESCRIPTION:As Strategic Communications Director you will be responsible for planning, initiating and managing the marketing and public relations activities for the Organization.  You will focus on promoting and expanding the reach and impact of the Organization’s 1) educational and advocacy content (e.g. speakers, articles, videos, pamphlets, books, petitions, and OpEds),   2) programmatic events (e.g. conferences, campus programs, and book tours).  You will plan the overall communications strategy, develop branding and messaging then promote the Organization and its programs across various media outlets including traditional television, radio and print as well as seminar and conference speaking opportunities, press releases, direct mail, advertising and the entire online realm of websites, blogs, wikis, social networks and related portals (e.g. Facebook, You Tube, Ning, TownHall, etc.)  You will report directly to the VP of Development and you will work closely with the Founder and President as well as senior management to achieve the Organization's targeted strategic communications goals.   

 

 

QUALIFICATIONS:

 

You should have a University degree and at least three years of experience in marketing and/or public relations for a non-profit or commercial organization (e.g. think tank, lobbying group, political organization, academic institution) and bring strong, established relationships with media organizations, editors and reporters.  You should be fluent in the realm of political ideas and public intellectual discourse with particular insight to issues defending and promoting free people and free markets.  In addition, your written and oral communication skills should be top notch.  Marketing savvy and experience in the dynamic online segment are a must.  You must be an independent thinker who is able to innovate, produce and execute compelling marketing programs, often on tight deadline through your energy, creativity, relationships and moxie.  PRIMARY RESPONSIBILITIES:

 

·         Develop and execute a marketing/advertising/media strategy

·         Coordinate marketing/advertising/media programs  

·         Manage the efforts of an outside agency and/or inside public relations/marketing/media team

·         Initiate, develop, coordinate, and distribute communications materials, literature, online resources, videos, programs and press releases

·         Create and manage organizational master media archive and directory 

·         Manage media campaigns to promote all of the Organization’s websites

·         Lead and manage the development of collateral material and presentations

·         Create and administer the Marketing Department operating budget

·         Develop, implement and manage marketing /advertising/media performance measurements

·         Prepare Annual Report on activities of the Organization

·         Prepare bi-weekly marketing/media reports to Senior Staff, Major Donors and Board of Directors

·         Develop, plan and participate in marketing and media networking events

·         Develop and promote collaborative relationships with likeminded organizations and co-manage joint projects

 

SKILLS REQUIRED:

·         Ability to build, motivate and work within a team to accomplish project goals

·         Outstanding communication and interpersonal skills

·         Strong Internet/online marketing skills

·         Excellent "face-to-face' marketing/selling/media skills

·         Strong organizational and analytical skills

·         Self-starter who takes initiative and is able to work independently

·         Commitment to the goals and values of the Organization

 

COMPENSATION:

 

Competitive salary and flexible benefits package commensurate with experience