Category Director - Watersystems, Lighting, Electrical & Pedestals

Brunswick is the market leader in the marine, fitness, bowling and billiards industries; and our participation in these industries is deliberate. No company has Brunswick’s breadth and scope in the marine industry. No company equals Brunswick’s quality and innovation in fitness equipment. And no company possesses Brunswick’s knowledge and heritage in bowling and billiards.

Position Description:

Under the direction of the President of Attwood Corporation, act as Category Director for Watersystems, Lighting, Electrical & Pedestals marine product families. In addition to profit and loss responsibility for the assigned category, this individual will have the following primary responsibilities:1. Conduct market research and analysis to assess business opportunities within a product category. Knowledge of market size, market share, pricing, distribution channels and related competitive factors will be essential to capitalize and leverage category opportunities.2. Utilize voice-of-the-customer data to define key attributes for new/existing products, quality perceptions/issues, etc.3. Develop a multi-year strategic business plan for the assigned category.4. Prepare annual budget and performance parameters for the product category that are aligned with Attwood overall sales and profit targets. 5. Work with Attwood sales & marketing personnel to develop and implement a sales and marketing inititiatives that will drive growth in both the sales & profitability of the category that meets or exceeds budgeted levels.6. Develop a multi-year product plan for the category with a focus on meeting customer/consumer needs & quality expectations, innovation, styling, and managing the product portfolio. 7. Act as a champion and manage new products through both the new product development process and the new product introduction process. 8. Lead assigned category team to drive business goals and manage category priorities.9. Develop detailed sales forecasts for the category and coordinate with the purchasing, manufacturing, distribution, and sales functions to meet inventory turn, fill rates, and customer satisfaction objectives.10. Support sales effort through pricing, sales analysis, training, communications and promotions.11. Supervise staff members as required. MAJOR DUTIES and RESPONSIBILITIES 1. Profit Objective: Optimize sales, profit and resource requiriements to ensure sales and profit objectives are met for the individual category. 2. Supervision: Supervise the day-to-day activities of other staff as required. Monitor performance or assignments and assist the management team in providing performance feedback. Lead and/or participate on special projects as required.3. Team Member: Act as liaison between the customer/market and BBG P&A internal departments. Serve on cross-functional teams for assigned product categories with Engineering, Manufacturing, Purchasing, Quality, etc to provide marketing direction. Provide marketing direction and recommendations to internal department (Engineering, Manufacturing, Packaging, Quality etc.) on new product development and design. Assure that customer needs are satisfied. Develop and improve new product procedures and process to assure goals are met. Assist Sales and customers on new product introductions.4. Team Leader: Facilitate the team process by leading category team, tracking issues and assigning responsibilities on issues for assigned product categories. Collaborate with the team to create timelines, execute the project plan and monitor the progress of the project. Coordinate and lead tollgate reviews. Ensure that the project satisfies both the customer and the organization.5. New Product Development: Lead the new product development process for products within the assigned category. Develop market requirements using voice-of-the-customer (VOC) input gathered from market research, work with engineering to gather product specification, assemble sales forecasts in conjunction with both internal and external sales teams, and calculate expected financial returns in conjunction with the finance function. Champion the products through the process, while driving the process to ensure that time-to-market, capital budgets, and cost targets are met. 6. Forecasting: Coordinate and communicate with Sales, Forecasting, Sourcing, and Manufacturing personnel initial order quantities on new products and provide timely input of forecasts to purchasing on existing products. Actively participate in forecasting/MPS/SOP meetings as required. 7. Pricing: Help establish price levels in conjunction with management. Load and maintain price database files for specified product families. Enter and maintain prices for new and existing products. Maintain competitive cross reference and price files. Conduct price/profit analysis. Work with Sales to establish OEM, aftermarket, and dealer prices. Work with marketing department to produce price schedules.8. Promotions and Communications: Help develop communication tools for new and existing products. Assist in product training with Sales and development of promotion programs and materials.9. Marketing Research: Conduct research to identify and qualify markets, define customer needs, develop criteria, range of options, price targets, volume and margin targets, competitive positioning, and assess business opportunities. Understand trends and need of markets, market segments, and customers.10. Sales Analysis: Track and analyze historical Sales and trends for specified product families and parts. Monitor life cycles and monitor industry sales.11. Product Development: Provide product line recommendations to management, e.g., product discontinuations or expansions.12. Reference Files: Develop and maintain market intelligence and a current, reliable marketing database. Maintain competitive fields. Coordinate the collection of competitive information and competitive pricing. Work with Sales to establish competitive price levels.Education Requirements:Undergraduate degree required (MBA preferred). 6+ years experience in marketing, product management, and/or sales. Proficiency with Excel and Powerpoint required. Must have excellent mathematical, analytical, and problem solving skills. Demonstrated ability to interpret and analyze data (quantitative and qualitative). Strong mechanical aptitude and boating experience considered a plus.Skill Requirements:Must have good oral and written communication skills. Must have good interpersonal skills to effectively interface with internal departments and external contacts, such as: customers, consumers, independent sales reps, vendors and others.Supervisory Responsibilities: Lead cross-functional and cross-business teams. Manage category budget. Perform performance appraisals for any direct reports. Provide input to management of team member performance for teams which the category manager leads.Work Environment: Moderate travel (25-50%).

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Qualifications:

Education Requirements:Undergraduate degree required (MBA preferred). 6+ years experience in marketing, product management, and/or sales. Proficiency with Excel and Powerpoint required. Must have excellent mathematical, analytical, and problem solving skills. Demonstrated ability to interpret and analyze data (quantitative and qualitative). Strong mechanical aptitude and boating experience considered a plus.Skill Requirements:Must have good oral and written communication skills. Must have good interpersonal skills to effectively interface with internal departments and external contacts, such as: customers, consumers, independent sales reps, vendors and others.