Sr. Shopper Marketing Manager

Position PurposeLead the development of Channel Strategy, and Shopper Marketing initiatives for Drug/C-Store/Club Channels. Work closely with Field Sales and Key Customers in Joint Business Planning, Shopper Marketing program development and channel specific pack development.Key Result AreasJoint Business Planning:- Facilitate Joint Business Plans with Key Strategic Customers twice per year. - Participate in quarterly updates.- Transform Marketing programs into customer specific initiatives. - Educate Marketing organization to key customers' requirements including product and pack sizes, timelines, merchandising, pricing, and promotional strategies.- Develop programs across total Pepperidge Farm portfolio.- Coordinate with Sales Planning group to align with key promotional windows and ensure rates of spend. Account Specific Marketing/Shopper Marketing:- Lead the development of promotional calendar including Shopper Marketing, timing of events, integration of marketing programs.- Work with internal Marketing to understand objectives and strategies of key marketing initiatives.- Work with Shopper Marketing Agency to lead the development of concepts and creative for Shopper Marketing programs.- Present and implement Shopper Marketing programs with key customers.- Work with IRI and Shopper Insights group to deliver post-event analysis for Shopper Marketing programs and share results with brand team, sales team and key customers.Channel Strategy:- Strategy Owner for these 3 Channels. Develop insights and provide input in companies longer term strategic plan, and annual Marketing plans- Work closely with Director, Marketing Solutions & National Account team to translate strategy into operating plans- Work closely with Shopper Insights group to develop channel / shopper insights.

Experience:- 5-7 years minimum Brand Management Experience with Consumer Packaged Goods Marketing Company or combination of marketing and Sales Management experience- 1-2 years Co-Marketing / Shopper Marketing Experience- Direct experience in Drug/C-Store/Club channels.Education:- Bachelors Degree- MBA preferredSkills- Direct experience with marketing toolkit (Advertising, Consumer Promotion, Packaging, PR, Internet, etc.).- Experience managing/working with agencies (Promotion / Shopper Marketing).- Passion for bringing the brand to life at retail through account specific marketing programs.- Demonstrated examples/experience of working with Field Sales and Customers.- Strong Leadership and Interpersonal Skills.- Reports directly to Director, Shopper Marketing.Career Progression:- Other roles within Shopper Marketing or Field Sales including National Accounts.Strategic Customers:List but not limited:- Drug: CVS, Walgreens, RiteAid.- C-Store 7-11, Exxon Mobil, Circle K.- Club: Costco, Sam's, BJs.
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