District Sales Manager

General SummaryLead SDAs and ensure sales objectives are met or exceeded. Maintain contact with key field customer personnel at the chain level by spending four to five days per week in the field. Achieve merchandising objectives and ensure stale control measures as established versus Region objectives. Continually focus on improving productivity by means of value-added operational efficiencies; route split initiatives, and flawless execution at store/retail level. Principal AccountabilitiesBuild The Business:Profitable Sales Volume-Establish sales stale distribution targets and merchandising objectives for each assigned SDA. -Provide all required assistance at the retail level to achieve Pepperidge Farm's established objectives.-Deliver unit volume and dollar volume results versus established objectives.-Sell to small accounts where appropriate.Merchandising Excellence-Maintain a merchandising strategy for all Pepperidge Farm products that ensures the proper handling, placement and stale allocation levels/objectives-Conduct frequent (at least weekly) retail store audits of sales, stales, product mix (distribution), merchandising (on shelf and off shelf displays, etc.), pricing and positioning of Pepperidge Farm and competitive products.-Attend store sets, store openings, in-store demos, promotional activities and trade functions.Display Penetration-Deliver results versus target for all focus items including display penetration targets, new item distribution objectives and merchandising standards adherence.Build the Organization:SDA/Retailer Leadership-Establish and maintain a high level of relations with SDAs, retail store and field customer decision making management personnel. Maintain regular chain supervisor contacts.-Frequently call on SDAs to counsel and assist them with specific problems and opportunities. Serve as primary communicator for Pepperidge Farm. -Conduct regularly scheduled SDA workshop meetings to improve operational expertise.-Regularly ride routes (at least two days per week) and work with SDAs to resolve problems to achieve sales, stales, and merchandising goals. Reinforce and mutually develop Volume Plans through the JVP process.-Operate route when necessary.Personal Development-Build SDA capabilities to achieve display targets and to secure necessary resources to achieve AOP targets (including reset activities). Ensure collaboration across the organization to ensure delivery of results. -Provide SDAs with regular input on performance. Coach and provides recommendations to each SDA on areas for improvement (including specific training). Coach on the rules of the road strategies and goals in order to accomplish objectives.

Background and Skill Requirements- 3 - 5 years District level sales experience preferably with Direct Store Delivery organization. Food industry experience preferred.- BS/BA in Business Administration or equivalent combination of education and experience.- Demonstrated Selling Skills.- Computer Skills (Excel, PowerPoint, Word, Experience with internal computer systems for data gathering and interpretation).
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