Brand Development Manager

Requisition ID: 3385 Location: E Longmeadow 01028 Brand Development Manager  Hasbro, Inc. is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. Function/Purpose:Hasbro’s high-profile Global Brand’s have immediate needs for detail-oriented, brand developers to oversee the global product development process and line planning activities. In this newly created role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. As such, the successful candidate will need to be a proactive, collaborative, and responsive team leader/member. With a mindset that combines strong creative acumen with analytic based judgment, you will build and leverage best practices to enable the business to meet and/or exceed brand goals.Primary Duties and ResponsibilitiesUnder the general direction of the Global Brand Leader and senior team, you will:  Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses. Drive product innovations through the system to better meet consumer demands. Collaborate with global development regarding maintenance of strict development timelines. Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable. Maintain current knowledge of modern manufacturing trends, technologies and competitive practices. Collaborate with global brand strategy and marketing team in the development of all special and exclusive products.  Education and Experience Requirements Minimum of 8 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand. Bachelors Degree in Marketing, Advertising or related field. MBA preferred. Functional experience and/or knowledge will include: Thorough understanding of the steps necessary to bring products to market. Expertise at implementation of a fully integrated marketing program. International experience and global perspective. Critical Skills: Ability to collaborate and influence cross-functionally. Ability to make informed decisions quickly to keep performance on track. Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters. Intermediate to advanced proficiency with Microsoft Office applications. Well developed, verbal, written and presentation skills.  Location: East Longmeadow, MARelocation Assistance: YesTo be considered for this position you must provide a resume. Please note that applications missing the resume portion will not be reviewed.No phone calls, please.Hasbro, Inc. is an Equal Employment Opportunity /Affirmative Action employer, committed to workforce diversity. Send job to a friend  |  View similar jobs  |  More about Hasbro