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Senior Marketing Manager
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Country: USA
Location: Virginia-McLean/Arlington Arlington, VA 22209
Total applied: 40 Job Category:Marketing/Product
Location:Arlington, VA 22209
Status:Full Time, Employee
Occupations:Brand/Product Marketing;Direct Marketing (CRM);Marketing Communications
Career Level:Experienced (Non-Manager)
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Senior Marketing Manager
Forbes: Ranked in the magazine’s annual “200 Best Small Companies” editionFortune: Selected as one of the “100 Fastest Growing Companies” in the U.S.A.Business Week: Named as one of the magazine’s “Hot Growth Companies”. The Corporate Executive Board (CEB) is a leading provider of best practices research, executive education seminars, and decision support tools to the world’s largest and most prestigious corporations. Currently, CEB provides its integrated set of services to a network of more than 14,000 senior leaders at more than 3,700 companies worldwide. With more than 80% of the Fortune 500 as members, we have built one of the world’s premier executive networks with practices in broad functional areas including communications, human resources, finance & financial services, legal, operations, sales & marketing, strategy, and technology. We are a fast-paced, publicly traded company (NASDAQ: EXBD) that has demonstrated consistent and aggressive revenue growth. CEB is headquartered in Washington, D.C. with offices in Chicago, San Francisco, London, Sydney, and New Delhi. Senior Marketing Manager The primary goal of the Sr. Marketing Manager position is to support achievement of short- and long-term middle market revenue objectives by leading the marketing effort to develop messaging and materials to support sales efforts. Specifically, this position will be the chief steward of the MMKT brand and write/edit, create, design and coordinate production and delivery of marketing messaging and materials for external prospect communications including: email campaigns, promotional materials, press releases and public web site content. The position will also conduct continuous market testing and develop insights that drive strategic and tactical recommendations Key Responsibilities: Supervise a team to drive idea and design and execute multi-channel campaigns from concept to completion Write and/or edit all electronic and printed communications materials related to acquisition marketing Partner with Practice/Program and Sales leadership as appropriate to define campaign specific strategies and execute against plans. Develop efficient testing strategies and adapt/improve as part of a learning culture Provide marketing insight from campaign results across Practice Qualifications: 5-7 years experience in B2B marketing executing direct marketing campaigns Proven ability to write clear, persuasive, compelling email campaigns, marketing collateral and sales materials and to effectively edit the work of others (Candidate should have writing samples available for review.) Excellent time and project management skills with the ability to multi-task and manage a staff with a high volume workload 3 years experience in a supervisory position and demonstrate the ability to achieve results through others by prioritizing activities, delegating and monitoring the progress of assignments. Demonstrated strategic and creative thinking skills Additional Qualifications: Saleforce.com or other CRM systems Email Campaign Software Photoshop Some HTML .
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