Director Marketing and Communication

Centering Healthcare Institute (CHI) is a non-profit organization based in Boston, MA. CHI is a leader in healthcare innovation, and its mission is to improve health outcomes for all Americans by changing the paradigm of health services from individual care to a group care model.

CHI’s flagship model, CenteringPregnancy, gathers groups of expecting mothers together for their prenatal care, eliminating wasted time in the waiting room and extending each woman’s time with her provider from two hours to twenty hours over the course of her pregnancy. The learning, laughter, trust, and mutual support women experience through CenteringPregnancy results in dramatically higher patient satisfaction and improved health outcomes for mothers and babies (most notably, a 33% reduction in preterm birth according to a multi-site randomized trial). Centering replaces, rather than supplements, traditional healthcare and is fully reimbursable.

Centering models are delivering results on all fronts: better patient outcomes, improved patient satisfaction, and cost savings – and the results are most striking for high-risk populations. Demand for Centering is growing rapidly and CHI is building a professional team based in Boston, MA, that will establish and support hundreds of high-quality, high-impact Centering sites across the United States.

CHI is distinguished by recognition, awards, and support received from several prestigious organizations including AHRQ Innovations, Mayo Clinic: Conference on Innovative Care, Trout Premier Care Award, March of Dimes, Healthy Start, and the American College of Nurse Midwives. There are more than two dozen publications and articles describing research findings and the Centering practice.

Director of Marketing and Communications

The Director of Marketing and Communications will design and execute CHI’s overall marketing strategy and oversee four major functional areas: general marketing, communications and branding, publications, and online communications. This individual will help position CHI as the leader in group healthcare as the organization’s service model grows to extend across the life cycle. The Director will participate in ongoing planning and development of services, products and events that support CHI’s mission. The Director will report to the COO and will be a member of CHI’s Executive Leadership Team

Responsibilities
* Develop and maintain a marketing strategy customized to target key stakeholders including patients, healthcare professionals, policy makers, payers (i.e., insurance companies), and others.
* Define, identify and prioritize target health care organizations and practices for adopting Centering models of care.
* Implement communication approaches to create clinical practice and community awareness and evaluate the effectiveness of these approaches.
* Track, measure and evaluate the effectiveness of Centering’s marketing and communication strategies; determine required strategy adjustments to optimize marketing and communication investments
* Develop, administer and adapt social media strategies and website content and ensure information is routinely updated to reflect the overall work and growth strategy of Centering.
* Create print and electronic content that engages target audiences and increases participation in the full range of CHI activities, services and events.
* Develop a distribution plan for all print and electronic communication including newsletters, brochures, mail, email and other online communications with a measurement system to gauge effectiveness
* Develop marketing, communication and materials for programs and services
* Oversee the development, production, revision and distribution of educational materials and supplies that support the Centering models of care.
* Develop and manage a PR strategy and monitor and manage all media relationships on behalf of CHI
* Identify and retain external resources as needed; manage outside experts and specialists to support CHI’s overall marketing plan.

REQUIREMENTS
* Masters degree in business, journalism, communication, marketing or related field
* Accomplished marketing and communications professional with five years of experience. Experience in health care marketing and PR and membership and/or service organization preferred.
* Demonstrated expertise in state-of-the-art marketing, PR, and communications approaches and tactics including: innovative analytics, integration of social and traditional media, and applicable creative strategies
* Strong analytical expertise
* Excellent computer skills including Microsoft Office Suite and experience with marketing data collection, reporting

Skills and Attributes
* Excellent writing and editing skills
* Excellent verbal communications, presentation and organizational skills
* Highly collaborative style in developing and implementing communications strategies across diverse internal and external constituencies; ability to influence and engage peers and the organization
* Forward thinking and results-oriented
* Demonstrated excellent judgment and creative problem-solving abilities
* Self-starter, with track record as an implementer able to manage a variety of key initiatives concurrently

OTHER
Occasional travel