VP Marketing

Reed Business Information is a leading provider of critical information and marketing solutions to business professionals in targeted industry sectors. Our market-leading properties include more than 100 business-to-business publications, over 75 Web sites, and a range of services, including Web development, custom publishing, research, business lists, and industry events.Reed Business Information offers an outstanding compensation package along with generous vacation, sick and holiday pay. For qualified positions, we also offer comprehensive health benefits including medical, dental and life insurance as well as retirement benefits, including a 401(k) program and an Employee Pension Plan.Reed Business Information is committed to workforce diversity. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, sexual orientation or national origin. We invite all applicants to confidentially self-identify when applying. The Company complies with applicable laws governing non-discrimination by state and locale.To learn more about us visit: www.reedbusiness.com Reed Elsevier ValuesPlease take a moment to review our values. If our values strike a warm familiarity with you, then you may be exactly the person best suited to perform in our culture. Customer Focus-Valuing Our People-Passion for Winning-Innovation-Boundarylessness.

Position Description:

BuyerZone is seeking a General Manager /Vice President of Marketing to join the BuyerZone executive management team. The scope of responsibility will be to run BuyerZone’s core business and to manage a team of 15-30 reports. This includes search marketing, the company’s largest business unit, which is comprised of both paid and organic search activity and the business analysis function, all customer acquisition and retention communications, general marketing, online and offline advertising, public relations, and brand management. As the leader of this unit, the candidate will play a critical role in developing and executing the strategic plan for the company’s online marketplace to continue its record level of financial growth. The position is responsible for all aspects of this multi-million dollar investment including marketing, strategy, operations, reporting and management of a large, senior staff.BuyerZone’s culture is a major factor in its long-term success. The company has been recognized for five consecutive years on Deloitte’s New England Technology Fast 50 list of the fastest-growing technology companies in the area. The new search leader will be expected to sustain and enhance this culture of fast-paced innovation, aggressive results achievement, efficient test and rollout of programs, outstanding career development, and team-oriented, collaborative working activity.

Qualifications:

PRIMARY RESPONSIBILITIES:P&L management experienceOversees all marketing, online search, and communications activities including paid and organic search, SEM, SEO, customer acquisition, e-based campaigns, direct mail, branding, public relations, customer care and product management.Results reporting, analysis and process management and improvement for all marketing programs in companyProgram management for all paid search marketing, search engine optimization and business analysis for the companyExecutive relationship management with all marketing service providersStrategic planning for long-term investment in online marketing business Staffing, retention and development of broad set of high-performing employee team membersWork cross-functionally with sales, finance, technology business leaders to achieve company financial targetsBuyerZone executive management team participation to drive company strategyTHE CANDIDATE5+ years of senior level marketing and business management experienceP&L management of a major business financial investment to create proven ROIDetailed, complex analytic leadership to direct tactics to achieve business resultsRigorous process management of business operations to improve efficiency and solve business problemsSignificant people management and development skill to motivate and retain employees at highest levelsStrategic thought leadership at senior management level of company to drive business planningExceptional collaborative work skills to create team-oriented output with cross-functional colleaguesHigh enthusiasm and interest in building world-class businesses and products within a fast-paced, entrepreneurial team environmentM.B.A preferred