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 Research Manager, Consumer Insights

Details
Country: USA
Location: California-Los Angeles Los Angeles, CA 90001
Total applied: 40
Job Category:Marketing/Product
Location:Los Angeles, CA 90001
Status:Full Time, Employee
Occupations:Market Research
Career Level:Manager (Manager/Supervisor of Staff)
Research Manager, Consumer Insights

Position Description:

Fox Interactive Media is at the forefront juncture of both the online and the entertainment worlds including MySpace, IGN, Photobucket and many others, and has an exciting opportunity for a Manager, Consumer Insights position in charge of the IGN and Photobucket properties.Reporting to the Director of Consumer Insights, the individual will support primary research and strategic insights initiatives by conducting primary research and in-depth analysis, collecting business intelligence from syndicated sources and disseminating the results to different groups. Key Responsibilities• Manages and executes various primary consumer research projects.• Supports various research case studies for internal teams and for external clients, based on internal surveys or in a partnership with outside research vendors.• Maintains reporting solutions, extracting and analyzing data from numerous sources to provide competitive intelligence and answer key business questions, supporting management in the development of presentations and case studies, and fulfilling time sensitive ad hoc queries from internal clients as needed.• Coordinates and implements projects for assigned clients to include questionnaire design, sample selection, fieldwork monitoring, data collection and analyses. Ensure that all activities are done accurately, efficiently, within budget and in a timely manner.• Assists in the creation of reports and presentations which address client issues.Key Qualifications• 5+ years of experience within market research including primary research-related fields (supplier and/or client organization), including hands-on experience in data analytics using SPSS (or SAS).• Related media research experience, particularly in creating and presenting of primary consumer research.• Strong understanding of new media, advertising sales and entertainment industry. Experience with video-gaming a plus.• Fundamental market research skills including design, fielding, data collection approaches, coding and data analysis techniques, multivariate analysis, report writing, and presentations.• Strong written and verbal communication skills with the ability to interact effectively with internal and external clients.• High attention to detail and accuracy with the ability to prioritize, handle and oversee projects through completion.• Strong computer skills including SPSS, Excel, other Microsoft Office Suite and other business-related applications.• Ability to manage multiple projects and meeting deadlines. • Must have a bachelor’s degree in business or social sciences – Marketing, Market research or Communications. MBA, or masters in Statistics or related fields preferred.

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