Online Marketing Manager (278938-784)

DescriptionJOB PURPOSE/OBJECTIVEThis fast-paced and challenging opportunity will enable the right candidate to make a critical contribution to the company’s growth and success. As a member of the online marketing team, this detail-oriented online marketing enthusiast will be specifically responsible for the success of our online acquisition campaigns, and will maintain ownership over creative development, management and optimization of online advertising campaigns. Additionally, candidate will gain a unique experience in helping launch and grow new online properties.DUTIES/RESPONSIBILITIES• Assist in conceptualization and development of the online marketing strategy; assist in management of the acquisition budget• Participate in formulating launch and growth strategies for new online properties• Directly contribute to and have a thorough understanding of the company's goals and metrics (uniques or page views) through management and optimization of assigned campaigns• Drive creative development throughout a campaign's lifecycle, interfacing with Creative and Product teams • Design testing strategies• Provide in-depth analysis on marketing campaign performance and optimize/grow results based on learning • Manage vendor relationships• Online Marketing experience Hands on experience with acquisition marketing campaigns (through email, search, other online media) and budget management Experience in purchasing online media• Marketing Analytics experience Experience with analysis of marketing metrics, quantitative evaluations of planned and completed marketing efforts, establishing media test methodologies, and analyzing test results • Website Analytics experience Managing the design or build of an online experience (e.g. landing pages or registration paths) with a focus on website analytics: page views, click-thru, and managing or opt-ins and other web-related metric trackingRequired SkillsDUTIES/RESPONSIBILITIES•Assist in conceptualization and development of the online marketing strategy; assist in management of the acquisition budget•Participate in formulating launch and growth strategies for new online properties•Directly contribute to and have a thorough understanding of the company's goals and metrics (uniques or page views) through management and optimization of assigned campaigns•Drive creative development throughout a campaign's lifecycle, interfacing with Creative and Product teams •Design testing strategies•Provide in-depth analysis on marketing campaign performance and optimize/grow results based on learning •Manage vendor relationships•Online Marketing experience Hands on experience with acquisition marketing campaigns (through email, search, other online media) and budget management Experience in purchasing online media•Marketing Analytics experience Experience with analysis of marketing metrics, quantitative evaluations of planned and completed marketing efforts, establishing media test methodologies, and analyzing test results •Website Analytics experience Managing the design or build of an online experience (e.g. landing pages or registration paths) with a focus on website analytics: page views, click-thru, and managing or opt-ins and other web-related metric trackingRequired ExperienceSKILLS/QUALIFICATIONS•Driven and results-oriented online marketer with at least 3 years of relevant experience•Strong interpersonal skills, ability to work with multiple cross functional teams•Genuine interest in online marketing media, including a strong curiosity about latest industry trends, technology and changes •Preferably an active member of one or more online social network(s) such as BlackPlanet.com, MySpace.com, etc. •Must be skilled at analysis, data manipulation and data presentation •BA or BS•Knowledge of Excel and PowerPoint