Manager of Web Analytics - Boston.com

You: Love a challenge. You love the web and its endless possibilities, and you believe in the power of the media to improve our communities.

 

Us: More than 4 million users come to Boston.com every month. Some want the latest news and information, others are looking to buy a new car, and some are searching our event listings. Or checking the traffic. Or determining what kind of weather is on the way. Since 1995 we've been here, serving up all of the information as one of the country's leading regional Web sites.

 

The position: Boston.com is seeking a Manager of Web Analytics, who will play the role of analytic champion for the organization to infuse quantitative justification into site experience, editorial / product, and marketing decisions using audience insight and business intelligence.

 

Reporting to the Vice President / General Manager of Boston.com, responsibilities include:

 

Web Analytics Vendor relationship contact with Omniture – logging tickets for any product questions or issues that arise; ad hoc status calls; advocating for Boston.com needs on their solutions road map, training needs, etc. Resident data extraction tools expert – provide support and training for users of the following systems and resolve challenges/ questions as they arise:  Omniture SiteCatalyst, Tacoda AMS, Nielsen//Netratings Audience insight -- design and deliver reports  – audience profiles, performance dashboards, ad hoc investigations, etc. – and provide interpretation guidance to aid decision making by functional teams (e.g., Product, Editorial, Marketing, Sales) as well inform overall business planning Site experience optimization – plan and execute testing protocols and optimization insight (e.g., A/B tests); develop measurement plans that support product/ business insight needs and ensure proper implementation and report accuracy with Technology teams Business planning support – Use syndicated, third-party, or industry research to model/ forecast potential impact of product or partnership initiatives

 

Audience Analytics Operations – Oversee the design, extraction, synthesis, and delivery of reports and analysis and training of tools to users Audience insight – Advise on insight needs, approaches, and methodologies and direct data collection and insight packaging/ format to answer decision-making questions of functional teams (e.g., Product, Editorial, Marketing, Sales) as well inform overall business planning – surveys, focus groups, site stats, audience profiles, secondary research, industry benchmarks, etc. Vendor management – Manage relationship with site analytics solution provider; act as resident expert of methodologies, and central hub for access to, subscription research services (e.g., Nielsen, Forrester, etc.); participate in corporate-wide evaluations of solution providers in an effort to gain operational and cost efficiencies associated with common platforms Site experience optimization – Identify relevant KPIs and design measurement plans and associated report formats that align with new product/ initiative insight needs; advise and inform analytic and testing approaches Business planning -- Utilize syndicated research methodologies (e.g., Nielsen, Forrester) and/ or primary research techniques (e.g., surveys, focus groups) to inform strategic business decisions

           

Requirements:

At least four years prior experience in website analytics is needed, with at least one year experience managing staff.  Deep knowledge of web analytics tools, especially Omniture is a must, along with strong understanding of online advertising industry; including advertising systems and technologies.  The ideal candidate will also have: Strong leadership and mentoring abilities Excellent verbal and written communication skills Ability to work in a fast-paced, deadline-driven environment Must be able to multi-task and adapt to change Superior problem solving and organizational skills

 

 

Boston.com is part of Boston Globe Media, a multimedia organization that includes The Boston Globe, the Worcester Telegram & Gazette, and Globe Direct along with our team of media partners Metro and New England Sports Network (NESN).

 

Boston.com values the contribution of all its employees. We recognize their efforts by offering a competitive compensation plan plus bonus potential and an array of benefits, including medical, dental, vision, life insurance, 401(k), and more.

 

Interested candidates can send resume via email to hr@globe.com Please include job title & subject code (WEBA708) in subject field of email.

 

At Boston Globe Media we embrace diversity. An Equal Opportunity Employer.