Internet Marketing Analyst

Position Description:Coach, founded in 1941, is America's premier accessible luxury accessories brand and a leader in international markets. We are a designer and marketer of high quality, modern accessories that complement the diverse lifestyles of today's consumer. Coach offers excellent career growth opportunities, competitive salaries and benefits within a dynamic work environment. Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support, and passion for the brand and product. We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business. You will be surrounded by some of the best and brightest people in the industry. At Coach you will be in great company! “With average sales growth of 24% over the past three years and a 61% return on invested capital, Coach is No. 1 on this year's BusinessWeek 50 ranking. The companies that make up the BusinessWeek 50 represent the star performers in each of the 10 sectors that make up the S&P 500.� Business Week, March 2008The successful individual will leverage their proficiency in Internet Marketing to...Searching Engine Marketing Drive and direct all activities of paid search with our external search agency to ensure all search programs hit goals and forecasts. Develop and modify bidding strategies and effective keyword management on paid placement search engines as well as paid inclusion programs. Monitor, analyze, and communicate effective and ineffective areas of all search programs and provide solutions for continual improvement of the program. Analyze key metrics across internal and external reporting tools in order to identify, recommend and implement changes to increase the overall search program performance. Plan, test and analyze campaigns, including keywords, ad copy and landing pages, in order to increase ranking, CTRs, and overall program effectiveness. Manage budget caps while hitting revenue and performance goals. Educate team members on the changes in the search industry and how these changes could potentially affect the program and overall company objectives. Conduct ongoing SEM competitive analysis research.Search Engine Optimization Analyze the opportunity for growing organic traffic in Google, Yahoo and MSN. Drive hands-on optimization work, including page construction, site architecture, content, keyword research and SEO copy writing. Understand and communicate the major factors influencing organic search crawling, indexing and keyword ranking. Research, identify and establish link partners for our sites and for internal linking strategies. Monitor new advancements in SEO and evaluate their risk/reward if implemented on company site. Track and analyze site performance. Understand the best practices and industry standards for search engine optimization.Email Project manage the execution of our email program’s strategy across several internal departments. Understand email best practices and innovations and coordinate their implementation.Online Media Research and propose media buys for key campaigns. Measure, analyze and optimize reach, efficiency, and performance of all media buys. Coordinate the entire work flow of campaigns going live. Understand market and industry trends in rich media, video, and mobile advertising.The accomplished individual will possess... Advanced computer skills in excel. Excellent communication, presentation and analytical skills.An outstanding professional will have... BA or BS degree. 2-4 years of prior experience in internet/ecommerce marketing.Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion or any other basis prohibited by applicable law. Visit Coach at www.coach.com. Email this job to a friend View all "Coach" jobs Learn more about Coach