Director of SEO/SEM, MySpace

Position Description:Director of SEO/SEM, MySpaceAbout MySpace:Social Networking is one of the hottest sectors on the web in recent years. MySpace.com has emerged as the definitive leader in this space and is the number one highest trafficked site on the Internet in four years since launch. Our members use MySpace to meet friends, find and listen to new bands/music, blog, plan events, play games, and participate in user forums and groups. MySpace, with over 110 million users, has revolutionized the way people interact and plan their social lives.MySpace is looking for a Director of SEO/SEM who will be responsible for managing the SEO/SEM teams within MySpace. The position will work with other stakeholders in identifying and implementing online marketing solutions along with creating strategic decisions that will impact MySpace’s overall business goals and requirements. The position requires an individual who is an online marketing enthusiast, well informed in cutting edge techniques as well as standard industry best practices. This individual will manage all aspects of the SEO/SEM team including measuring & reporting on traffic gains of both organic and paid campaigns. The ideal candidate will have extensive experience leading a multi-million dollar search marketing program in a complex category, with a demonstrated track record of driving change, setting strategies and superior execution that have had material impact on the bottom line. The candidate will also have deep technical experience in driving organic search (SEO) traffic from all major search engines. Working with both internal and external stakeholders to foster continual improvement and innovation, the Director of SEO/SEM is the definitive expert within MySpace on all matters relating to Online Marketing. To succeed in this role requires a combination of technical and marketing savvy, which enables him/her to scope the landscape, define a vision & strategy, win acceptance of that strategy, and execute against the approved plan. This requires a combination of entrepreneurship and business savvy. RESPONSIBILITIES• Full P&L responsibility for paid & organic search, meta-search, search feeds, and a suite of online marketing channel partners. • Setting objectives & strategies to exceed sales and profitability targets, forecasting & budget management• Set up and champion centralized SEO strategy throughout the entire site includingo developing a roadmap of best practices o defining common product & technical requirements for all platform-related initiatives o setting milestones & delivering financial results for centralized projectso evangelizing SEO with key internal and external stakeholderso Drive innovation to keep MySpace paid search program at the forefront of Search Engine practices, technology and structure o Champion scalable tool procurement/development which can be leveraged to deliver EI benefit o Develop robust analytics capabilities to increase efficiency of paid search investment & scale campaigns further into the tail o Become the worldwide center of excellence for paid search in the Social Networking space. o Oversee and manage SEO/SEM team (7 individuals), including their development and growth? Paid search team responsible for all major search engines, as well as meta-search and feeds ? Organic search team of both direct reports, and dotted-line responsibility with product management o Identify & manage network of agency/vendor relationships (including contract negotiations) o Establish and manage senior relationships with internal, cross functional stakeholders, as well as external stakeholders o Work with the Director of Analytics to establish a vision for web analytics, data sharing, and tools and techniques for driving site performance improvements.• Manage SEO/SEM activity including site traffic reporting and setting team direction and goals• Stay on Top of Current Search Engine Trends and Practices and keep the Team up to date• Implement and execute strategies based on actionable analysis of team performance• Monitor Competitor sites to Ensure Competitive Advantages in SEO/SEM initiativesREQUIREMENTS• A minimum of 8-10 years of prior experience in SEO/SEM, web marketing background with at least 4 years in a senior role or with prior experience in managing a team• Must have solid experience in analyzing and optimizing web sites• Strong analytical and problem solving skills• Experience working with online media sites, social networking, social media or community websites with knowledge and understanding of top players• Proven ability to optimize websites, Images and Videos for Organic Search • Thorough understanding of SEM campaign optimization, conversion, split testing and ROI• Excellent presentation and interpersonal communication skills• Strong Understanding and Ability to Communicate SEO/SEM Standards and Best Practices! • Strong project and people management skills. • Proven ability to work across all departments to reach company goals; a real team player• Demonstrated excellent business judgment and ability to delegate efficiently, both internally and externally• Understanding of HTML, DHTML, AJAX, JavaScript, and Web Technologies including Online Video, Flash, CSS, RSS• Ability to inform, educate and engage marketing teams in emerging digital marketing methods.• Ability to strategize, implement and execute online marketing plans company wide. • Must be able to think outside the box and creatively. Proven skills in managing under tight deadlines in a very fast paced environment• Bachelor’s Degree required• Ability to have fun! To Apply Visit Fox Click here to see all MySpace opportunities