Database Marketing Manager

Database Marketing Manager

 

Responsibilities:

 

 Manage database and campaign analysis function including direct mail, outbound telemarketing, and other internal marketing initiatives Analyze and interpret campaign performance Work with Business Unit marketing managers/analysts to design and implement test matrices measuring effectiveness of the communication, the offer, and/or the model. Develop and establish campaign management metrics including development of best practices. Lead organizational learning around the drivers of response customer lifetime value Responsible for developing solutions to complex campaign problems or developing new campaign processes to support new campaign strategies Design, create and maintain timely and accurate circulation and promotion analyses Determine develop and recommend campaign and optimization strategies including new models or segmentation strategies Communicate results and recommendations to management and internal clients Create and enhance report automation processes Prepare special reports and/or analyses as neededProvides marketing leadership and subject matter expertise to the planning, development, and management of Local.com’s end customer and prospect lead database initiatives – continue looking for ways to make processes more efficient and more effectiveWorks closely with Sales and IT to understand how to best manage the database to meet the business needs – make recommendations for tool and process improvements as needed worldwideDocument process and system flows – own worldwide marketing lead flow and reporting

 

Requirements: Minimum Requirements:Marketing (direct/database marketing) and campaign performance background 3-5 years experience managing/conducting response analysis in a direct to business environment 3+ years quantitative marketing experience Extensive experience with the development and use of marketing databases, data capture and recording/reporting requirements, and data quality standardsProficiency in the application of various predictive/response models Strong marketing skills, data interpretation capabilities and analytical curiosity Ability to create direct marketing campaign test selections Must be able to relate results, findings and recommendations into business applications Hands on experience with Pivitol, SalesForce.com or other SFA/CRM softwareStrong written and verbal communications skillsProficiency with standard business software  including MS Excel and MS AccessAbility to work on multiple projects simultaneously while managing to critical deadlines and deliverablesStrong consulting and negotiating skillsEntrepreneurial drive to build a program that will have a major impact on Local.com’s bottom lineExperience with SAS and SQL BS/BA Degree

 Preferred Requirements:Prior experience in database, house list and new name acquisition preferred

Advanced degree MBA or M.S in database marketing or data mining preferred