Associate Media Director

Associate Media Director

 

Description

“One of the Hottest Digital Agencies Around by Advertising Age�



WHO WERE ARE:
Join 360i, an award-winning search-centric digital marketing agency, and work with some of the greatest brands in the world, including NBC Universal, MTV Networks, Saks Fifth Avenue, Office Depot, Scripps Networks (Food Network, HGTV) and more. Enjoy a dynamic environment alongside some of the smartest people in the industry. 360i rewards, recognizes and advances the best performers, enabling the agency and its people to grow together.

360i is dedicated to providing its select group of premier clients with valuable insights on how people continually interact with our clients’ brands online and developing digital marketing strategies that allow our clients to deliver the right message to the right audience at the right time.

With more than nine years of search marketing expertise, 360i effectively delivering on-target strategies, economies of scale and a stronger online presence to meet clients’ goals online. 360i is a trusted advisor to all the major engines, and sits on Google’s Agency Council, Yahoo!’s Advertising Council, MSN’s Search Council and the Board of Directors of Search Engine Marketing Professionals Organization (SEMPO).

Responsibilities will include:
• Complete campaign management:
• Planning media campaigns, including Digital Display, Search, and Emerging Media
• Buying a large volume of media across various digital mediums
• Effectively and efficiently managing media inventory
• Develop, execute, & deliver on strategic digital campaigns
• Understand and deliver on campaign overview analysis in a timely fashion
• Reconciliation and billing
• Complete client management: set expectations, lead client meetings, and ensure the timely delivery of all client requirements.
• Responsible for initiating and developing media plans for advertising budgets, integration plans and pitches
• Management of media planner/s and associate planner/s and/or media coordinator/s
• Understand user behavior and activity as it relates to page views, visits, and user marketing experience
• Working with Natural Search Team as needed on integrating campaign learning
• Regular input of ideas for best practices and process improvement
• for new and existing clients
• Assess new opportunities and ideas for improved customer service and retention programs (CRM).

Requirements

• Excellent client interactive skills
• 3+ years of account management experience
• 3+ years of online media planning and buying
• Knowledge of 3rd party tracking and serving technologies (DART, Atlas, others…)
• Excellent negotiating skills and strong attention to detail necessary to develop and manage online media programs
• Strong analytic and forecasting skills
• Direct marketing experience a plus
• Bachelors degree required