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Associate Marketing Merchandising Manager
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Country: USA
Location: California-Silicon Valley/Peninsula Redwood City, CA 94065
Total applied: 40 Job Category:Marketing/Product
Location:Redwood City, CA 94065
Status:Full Time, Employee
Occupations:Direct Marketing (CRM)
Career Level:Experienced (Non-Manager)
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Associate Marketing Merchandising Manager
Our employees at Shutterfly are passionate and possess the deeply held belief that a team working for a cause will reach and benefit millions of people. We are looking for those rare individuals who share our passion about building a great company while delighting our customers, partners and fellow employees.
The Associate Marketing Merchandising Manager is responsible for the day-to-day execution of the merchandising strategy on the web site and strongly collaborating with creative services to deliver a unique and effective brand and customer experience. This position will report to the Merchandising Manager and work closely with the Creative Services teams as well as cross-functional teams in Marketing, Engineering and Product Management.
Responsibilities:
Management of Marketing Merchandising Calendar:
* Maintain seasonal Marketing and Merchandising Calendar
* Contribute to seasonal site merchandising strategy and translate into creative briefs.
* Support the bi-weekly Merchandising/Marketing meeting to review key components of the calendar
* Coordination of shipping cut-off messaging for key seasonal drive-times with publication to the site
Coordination of Creative Deliverables and Asset Management:
* Manage merchandising releases with creative services and web production to translate creative requests into deliverables for the web site, including key seasonal drive times (Mother's Day, Father's Day, Holiday)
* Facilitate reviews of creative across marketing
* Responsibility for insertion and upload of assets onto the web site (defined in Content Management Tool responsibilities)
Management of key Messaging Tools:
* Content Management Tool: maintain and update images and copy in main store categories and product (PIP) pages
* Coordinate with E-Commerce team to update assets on homepage and promo wells by using asset inventory lists and content management tool
* Site Search tool: maintain and optimize site search results. Analyze and report monthly keyword search results to drive conversion.
Ownership of Off the Shelf Product Assortment in the Store:
* Coordinate forecasting with purchasing
Support new product launch, promotions and other merchandising and marketing initiatives as needed.
Key Metrics:
* YOY revenue growth
* Traffic and conversion metrics by key areas of the site (and key seasonal drive times)
* Non-print product penetration
Qualifications:
* 2+ years experience in online merchandising/marketing/direct marketing
* Experience working with creative teams and developing efficient processes for feedback and collaboration
* Must have a track record with data analysis and presentations (ideally with experience working with online analytics)
* Comfort with basic web tools and technologies used for website management. Experience with content management tool a plus.
* Strong project management and interpersonal skills
* Proven ability to meet deadlines with exceptional attention to detail
* Comfortable in translating analysis into recommended product development strategy and programs
* Highly developed PC skills and advanced proficiency with Excel, Access
* Ability to succeed in a fast paced, entrepreneurial environment.
* BA/BS degree in marketing, communications, or related fields
Working at Shutterfly:
Shutterfly offers many perks and benefits beyond salary. We offer shares in our company, 401K, 10 Company Paid Holidays as well as 15 PTO days per year – and your birthday is a paid day off! We are easy to find off 101 on the peninsula, half way between San Francisco and San Jose in Redwood Shores. We keep a fun and casual environment at Shutterfly. Free drinks and cheap snacks are always available. We have walking and biking trails all right outside the front door. We have the excitement of the dotcom era and the stability of an established, profitable company. We provide Medical, Dental, and Vision as well as Life Insurance, Short & Long Term Disability, and an Employee Assistance Program. Shutterfly is an equal opportunity employer.
When submitting your resume please add the following to subject line: Job Title and your name.
Example: Associate Marketing Merchandising Manager- Your Name
Relocation is not available for this position.
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