Product Marketing Manager

Job Title: Product Marketing Manager

Department: Product Marketing

Reports To: Manager of Product Marketing

FLSA Status: Exempt

Prepared By: HR

 

Summary:

· Directs the development of a comprehensive product marketing cycle by performing the following duties.

 

Essential Duties and Responsibilities include the following. Other duties may be assigned.

· Provides expertise in specific product area and develops strategies and applicable portions of the company business plan.

· Identifies market potential and audience, presents new product concepts, establishes pricing, executes pre and post launch strategies, and manages mature product.

· Coordinates all new product development for a particular product line to ensure concept is safe, efficacious and competitive in the market, and manages appropriate manufacturing schedules, goals, design criteria, costs, and similar considerations to ensure accomplishment of financial/budgetary goals and optimum allocation of resources.

· Defines promotional activities and distribution channels.

· Conducts pre-contract liaison with product manufacturers and may participate in negotiating contract terms and conditions.

· Reviews changes in scope of project and advises management and customer of potential impact.

· Coordinates product introduction and market exploitation with marketing communication and sales organizations to ensure maximum penetration of market segment.

· Provides continued product surveillance and management of established product to obtain financial objectives, and other duties as assigned.

· Manages resources to execute assigned projects.

 

Supervisory Responsibilities:   

This job may require supervisory responsibilities.

 

Competencies: 

· Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.

· Design - Generates creative solutions; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.

· Problem Solving - Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

· Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

· Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.

· Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

· Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

· Visionary Leadership - Displays passion and optimism; Inspires respect and trust; mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.

· Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.

· Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

· Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.

· Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.

· Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

· Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.

· Dependability - Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.

· Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

 

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Education and/or Experience:   

Bachelor's degree from accredited college or university; or two to four years related experience and/or training; or equivalent combination of education and experience.

 

Language Skills: 

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees of organization.

 

Mathematical Skills:  

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

 

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

 

Computer Skills:

To perform this job successfully, an individual should have knowledge of Spreadsheet software and Word Processing software.

 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

 

 

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.