Marketing Consultant III

SUMMARY The Marketing Consultant III serves as both a strategic consultant and tactician to assist internal clients/service lines in achieving business objectives (volume goals, increased penetration in service areas, etc.).  Develops, executes, and evaluates strategic marketing initiatives including a comprehensive annual marketing plan, tactical implementation, and ongoing evaluation and measurement.   Works closely with Strategic Research and Development to review market share, patient volume, and other research information to determine marketing needs.  Coordinates execution of plans with outside creative services vendors as needed.ORGANIZATIONAL SUMMARY Reports to: Director, Marketing Provides Supervision to: None Primary Customer Groups: Internal/External Patient’s Served: NoneQUALIFICATIONS EDUCATION and / or EXPERIENCE, LICENSURE AND CERTIFICATION Undergraduate degree with major/minor concentration in marketing and communications. Master’s degree in Business Administration strongly preferred.  Ten or more years experience in a similar position in a teaching hospital setting or health care system.  Agency experience working with large hospitals and health care systems is acceptable.  Computer skills for Microsoft Word, Excel and Power Point.  Must have written and executed marketing plans incorporating business goals and objectives, and experience working with outside vendors.   Demonstrated ability to use data in developing marketing objectives.  Experience writing strategic marketing and communications plans in consultation and collaboration with internal clients. High-level implementation skills. Ability to coordinate all steps of the complex communication process.  Strong analytical and creative problem solving skills, with the demonstrated ability to achieve goals and objectives. Strong interpersonal, communications, and presentation skills. High level knowledge of design and production. Ability to interact among all levels within the organization.  Ability to interact and coordinate with outside vendors.  Organized and responsive to rapidly shifting priorities. Ability to appropriately balance System, entity, and client interests. Ability to meet deadlines, and work on several projects simultaneously.  Manages product line budgets. Aware of trends in health care as related to advertising and communications.  Ability to perform at a variety of levels from strategist and consultant to tactician.  Detail oriented, and has disciplined approach to implementing processes and follows through.ESSENTIAL FUNCTIONS include the following.  Other duties may be assigned. Serves as consultant to internal clients representing a system campus, or entity’s product or service lines (e.g., Heart, Cancer, DD, Women’s Health, Neurosciences, Ortho and others as identified).Works as consultant to service line executives and medical directors, collaborating with Strategic Research and Development and Physician Relations to develop plans. Develops strategic marketing communication plans to support System entities and their product lines annual volume and market share goals. Implements marketing tactics, coordinating many activities at once and often must handle shifting priorities among internal clients. Executes and implements external product and service marketing plans working with outside vendors including graphic designers, advertising agencies, fulfillment and mailing services, printers, etc. Develops and maintains competitive information on services and products working in collaboration with Strategic Research & Development. Develops monitoring and tracking systems to determine the effectiveness of marketing plans. Collaborates with Internal Communications, Public Relations and Web area to share product and service knowledge with these groups.  Supports the development of internal and public relations plans relating to these products and services. Supports system and hospital branding, and image initiatives including advertising campaigns.Develops and oversees marketing budgets for product lines, and maintains invoicing and all appropriate records.Pursues professional development opportunities including memberships, books, journals, and other literature, and by attending professional development activities. Equal Opportunity Employer.