regional marketing manager

Job ID: 12157Position Title: regional marketing managerCompany: glaceauWorking Location: MA - WalthamSpecific Location: Boston Area PreferredEmployment Status: Full TimeRelocation Provided: NoTravel Required: 50%Shift: N/AJob OverviewIDEAL CANDIDATES WILL LIVE IN THE BOSTON AREA.responsibilities:+ assess and negotiate regional media opportunities + supervise execution of regional partnership initiatives+ manage district marketing managers to ensure effective program execution+ serve as senior role communication link with bottler business unit – cascades feedback / information down to district marketing manager teams to keep them “in the know� + work with regional sales and chain teams to establish strategic marketing initiatives to penetrate new territories+ analyze regional budget on an ongoing basis and allocate funding as needed to meet regional sales goals + develop strategic marketing programs to grow individual chain account volumes+ works closely with division channel marketing manager to build customized programming for retail execution+ manages local athlete, guides activation strategy and coordinates with sports teamJob Descriptionskills:+ experience to understand that sales is ebony to marketing’s ivory (team work with the sales force is key).+ resourcefulness to improvise and adapt to deal with daily adversity via creative problem solving that would make mcguyver proud.+ inherent ability to play well with others, make friends and influence the people necessary to boldly go where no brand has gone before (team working skills).+ the strength to pull off events that require weeks of planning in a matter of days without a cape and phone booth.+ ability to land the cow for the price of the milk (strong negotiation skills).+ obtaining a self-starting, results-oriented mindset with the personality to know when to suck it up and stroke an ego or when to call it like it is (initiative and maturity).+ ability to motivate, manage and mentally massage each team member as they require to generate the work ethic necessary to grab the brass ring on every pass (team leadership and motivation skills are critical). + the experience to recognize when a major corporate entity could use a cross-promotional pal and the kindness to allow them to buy our friendship.market knowledge+ ongoing awareness of competitor activities and the ability to embarrass and upstage them at every turn, strengthening our niche and increasing our market penetration budget+ the ability to conduct a cost/benefit analysis without an abacus, and tightly manage a 1-3 million dollar budget. + sufficient proficiency with economics and market forces to realize when roi is too minimal to warrant any more than a dial tone from our end+ competence to field boss’s suggestions and complaints about cell phone use while simultaneously managing team members via cell phonestrategic thinking+ acute knowledge of ebi’s position in each major market and ability to develop marketing strategies and tactics to change positions and create buzz around the brand.+ desire to help glaceau rule the free worldqualifications:+ education: bachelor’s degree or equivalent work experience+ related work experience: at least 5 years beverage (or consumer products) industry experience+ experience managing direct reports+ powerpoint and excel skills necessary+ media buying experience necessary+ event management experience necessary+ must have own car, license, and proof of insuranceplease visit www.glaceau.com for more information about the company. glaceau is an EOE.glacéau is the leader of the enhanced water category and is the maker of vitaminwater®, smartwater® and vitaminenergy™. with over 750 full and part-time employees (now that’s a big holiday party), glacéau is all about helping thirsty people like you hydrate responsibly with something truly good for you. unlock your full potential by joining glacéau.If relocation costs are not provided for this job, by submitting their profile and resume, candidates understand and acknowledge that The Coca-Cola Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate..