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Senior Manager - Diners Club International Global Media Marketing, #13105_6688
| Details |
Country: USA
Location: Illinois-Chicago Northwest Chicago Northwest
Total applied: 40 |
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Senior Manager - Diners Club International Global Media Marketing, #13105_6688
Location: Riverwoods, IL UNITED STATESFunctional Area: MarketingMin Pay Rate: $0Max Pay Rate: $0Pay Type: HourResource Type: Full TimeJob Description: This position will be responsible for building global brand strength through the oversight of centralized media planning and the development of the overall media strategy for Diners Club International. Specific responsibilities will include the following:Develop and oversee the centralized global brand media strategy and buying for Diners Club International, including televsion, airport signage, print, and online channels. Manage DCI's media agency of record. Supervise day-to-day management and implementation of media investment to ensure business objectives are met. Provide direction to media agency for plan development. Develop brand integration across media. Ensure accountability and measure effectiveness of media/ROI channels. Work closely with Finance for budgeting and control. Cultivate strong relationships with regions, product managers, and franchise marketing teams. Create a deeper understanding of DCI media strategy with key constituencies. Collaborate with franchises to identify new and effective media channels. Share media best practices across country markets. Present media recommendations and generate support with senior level management and across the organization.SKILLSRequired: Ideal candidate will have agency and client experience with a strong understanding of media buying and planning across all media channels.Expert budget management, financial reporting, negotiation, oral and written presentation skills.Demonstrated track record of developing and executing marketing strategies based on business objectives and management of direct reports and/or external agency partners.Up to 25% international travel is required. *hjDesired: Click here to apply:
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