Marketing Specialist

The MassMutual Financial Group is a global, diversified financial services organization with more than $395 billion in total assets under management. Our family of companies serves the needs of nearly 13 million clients by providing a broad-based portfolio of financial products and services including: investments, annuities, disability income insurance, life insurance, retirement services/401(k) plans, trust services, mutual funds and long-term care insurance. MassMutual Financial Group is committed to providing an inclusive work environment that capitalizes on the talents and contributions of all employees, regardless of age, race, gender, background, religion, disability, national origin, sexual orientation, or personal interests and beliefs.  We understand the importance of a diverse range of talent and ideas, and encourage our employees to share in this understanding. We foster respect for our employees, and provide a culture where each individual has the opportunity to be just that – an individual. Our impressive array of talented employees enables us to provide exceptional service to our continually expanding, diverse client base.  The strong growth of our business, ongoing development of new products and expansion into new markets is dependent on the inclusive work environment we maintain.   The Marketing Specialist will be responsible for development of all proprietary MassMutual (MML) product packaging, positioning promotion and communications initiatives.  It requires interfacing with all of MML’s proprietary protection product (Life insurance, Long Term Care, and Disability Income) marketing organizations to ensure consistency of messages to the career agency distribution.  This position will drive core life insurance business, facilitate cross sell opportunities and expand relationships with existing customers while also ensuring similar positioning for new business by with producer segments and proprietary product packaging. To ensure alignment with sales plans and USIG marketing objectives the Consultant will also be responsible for coordinating and interfacing with MML’s manufacturing, sales and project management organizations as marketing initiatives are developed and implemented.  RESPONSIBILITIES Product Packaging, Agent and Customer Marketing Initiatives Development:  Coordinate with management and product marketing teams to define objectives, metrics, agent /client segments and sales goals.  Drive product-marketing team’s development of project plan to manage partners and stake holder deliverables.   Influence: Ensure and coordinate a cross-functional “teamâ€� approach to targeted marketing strategies ensuring “buy inâ€� from all key partners including but not limited to, Agency Sales & Distribution, Individual Product Management, New Business, Underwriting, Legal and Compliance   Positioning:  Assure product marketing teams’ messaging is consistent with overall Product marketing strategic priorities. Define materials and communication events needed to support MML’s value proposition in a manner that will influence field managers, agents, and HO partners to ensure success.   Launch:  Orchestrate timing and delivery of communications to assure maximum impact in priority segments.  Ensure product-marketing team utilizes all appropriate media outlets in a “surround soundâ€� fashion to ensure priority segments receive messages.   Implementation:  Aggressively manage the project plan to assure product marketing, field management, IT, new business, compensation, creative services and all home office partners align their infrastructure to support the campaign to achieve desired sales results.   Tracking:  Define critical sales reporting business requirements and metrics. Direct Sales Reporting, financial management and IT to accurately measure the ongoing progress of initiatives.   Analysis:  Analyze business trends of Customer Marketing Initiatives and recommend strategic adjustments to Senior Marketing Management in order to ensure success   Communication Standards  Define, build and maintain best practices and ‘templates’ for core product marketing communications and promotional events.  Provide ongoing oversight by partnering with the core product marketing teams assuring adherence to these standards in the development of critical marketing collateral and venues including, but not limited to: PowerPoint Presentations Field Releases Conference Calls  REQUIREMENTS A detailed understanding of life insurance, annuities, disability income insurance, long-term care insurance, mutual funds and their sales applications highly preferred. Ability to conceive, implement and manage large-scale marketing campaigns, with numerous moving parts. Strong ability to package complicated concepts and campaigns in a creative and easily understood manner. Strong project management skills Strong partnership skills with all levels of management with an ability to influence without authority. Self-motivated, well organized.  Experience in advertising copy writing, with excellent computer skills.  Prior financial sales experience is preferred.   This opening currently resides in Enfield, CT.  However, as organizations and their structures evolve, locations may be reevaluated and position location may change.  We are looking for candidates who have flexibility between MassMutual's two locations:  Springfield, MA, Enfield, CT. If you would like to apply to this position please click here HTTPS://RECRUIT.MASSMUTUAL.COM:443/sap/bc/erecruiting/posting_apply?param=cG9zdF9pbnN0X2d1aWQ9NDg5MEY4Rjg0RUQ1MDE2OEUxMDA4MDAwQUEwNjY2RDQmY2FuZF90eXBlPQ%3d%3d&sap-client=200  If you are already registered on our site, hit the “Applyâ€� button at the top left corner of the pageLogin our site and apply directly to the job.   If you are not registered on our site, please hit “Applyâ€� at the top left corner of the page and click register.  Register on our site.  You will receive via email an acknowledgement of your registration.   The email acknowledgement will include a link that must be clicked and/or copied and pasted into your browser in order to complete registration.  The link is only valid for 24 hours.  Once you have completed the registration process, go to www.massmutual.com  log in to our site and search for job number 50097474 and "APPLY".   In addition, if you would like to learn more about MassMutual, please visit www.massmutual.com. MassMutual is an Equal Opportunity EmployerM/F/V/D    Contact Information: Company: MassMutual Financial Group Location: Enfield, CT 06082 Job Category: Marketing/Product Career Level: Experienced (Non-Manager) Status: Full Time, Employee