Institutional Asset Management AVP Marketing

institutional asset management

AVP MARKETING


A highly successful NYC based asset management firm with over $130B AUM seeks a talented marketing professional.  As a key member of their marketing team, the AVP, Marketing will be responsible for planning, developing and managing innovative and strategic marketing programs to promote the firm by building a high level of awareness in the firm’s Institutional distribution channel. This position requires proactive coordination with all aspects of the organization: marketing, product development, technology, sales, portfolio management and operations to develop marketing programs and maximize value to clients.ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Specific responsibilities include:

 

Ø  Participating in the development of marketing programs to promote and enhance brand and funds via relationship marketing, direct selling, direct/e-mail marketing, conferences, website (internal/external) and sales.

Ø  Skilled writer with strong intellectual capacity and a thorough knowledge of the financial service industry, to be responsible for generating core marketing content. Strong creative writing ability. Need to be hands on in developing written content for both internal and external communications, i.e. brochures, fact sheets, web content, etc.

Ø  Developing and executing projects that broaden the firm’s ability to penetrate existing channels, with a primary focus on the Institutional channel

Ø  Experience working in a highly interconnected, cross-functional, team-based environment.

Ø  Ability to conduct research and obtain information from a variety of sources to develop competitive and strategic overviews for new business segments.

Ø  Supervising and coordinating programs from development through deployment including the key messages for development of creative and tactical execution

Ø  Driving product-marketing efforts by coordinating with other departments to ensure targets are met.

 

OTHER RESPONSIBILITIES OR INFORMATION

Requirements: 

Ø  Experience working in a highly interconnected, cross-functional, team-based environment.

Ø  Experience with and understanding of the marketing of financial services and investment management products.

Ø  Ability to think creatively and execute projects to promote of the firm’s products and services.

Ø  Excellent verbal and written communication skills for conveying ideas and discussing issues with senior management.

Ø  Minimum of 5+ years financial services experience with 4+ years experience in a marketing function.

Ø  Proven track record of managing multiple projects simultaneously in a deadline-driven environment

 

 

Complexity of Duties:

Ø  Individual must posses the ability to interact and respond quickly, accurately and effectively with internal team members, senior management, portfolio managers, sales force, clients and vendors.

 

Ø  Individual must be highly proactive, self-motivated and well organized with ability to work independently on projects.  Duties involve attention to detail, accuracy and ability to meet deadlines.