Email Marketing Production Manager

 

M Squared Consulting





Our Client is a Fortune 100 financial Institution.  There is a need for an experienced email marketing/production leader to manage the client’s outbound email campaigns for one or more lines of business. This client is focused on driving up product sales and revenue for these lines of business through email communications and campaigns. The M Squared Email marketing manager will work with client’s Marketing Managers, Database Managers, Creative Agencies, analytics team and external email vendors.  Experience managing complex dynamic email programs as well as managing external email vendors needed. Production Specialist and experience at an Email Service Provider highly preferred.

The client anticipates this project will last through the end of the 2008 calendar year with the possibility of extention. Work will be conducted at the client's Financial District offices in San Francisco. This project will require a 40/hr per week committment and will be paid on an hourly/W2(benefits elligible) basis.

Please submit a copy of your resume along with a brief description of relevant experience to

Martin Bell at Mbell@msquared.com

 

 

Responsibilities

The consultant’s responsibilities will include but not be limited to the following area;



Strategic responsibilities will include:

• Managing strategy and execution of promotional emails and newsletters.

• Partnering with Marketing Decision Support to develop and evolve outbound messaging and segmentation strategy in support of the client’s goal of maximizing ROI on their email campaigns. Includes helping to manage the test-and-learn roadmap enhancements for customer communications, test plans for the year, and communicating results and strategy enhancements to the wider client’s division audience on a regular basis

• Partnering closely with the email vendor, external and internal creative agencies to enhance email templates, copy as well as reviewing results and industry studies for recommendations on improving performance

• Revisiting the strategy of automated campaigns on a regular basis to determine what adjustments should be made to increase ROI

• Developing reports to share campaign results with Marketing Managers and line of business stakeholders, as well as providing high-level results and strategic recommendations with the wider division audience in monthly recap email

• Assisting in planning process by working with cross-functional group to plan and prioritize campaigns on a weekly basis and partnering closely with all internal and external teams to identify and recommend ongoing process improvements for planning, prioritization, creative development and email execution



Email campaign tactical execution responsibilities will include:

• Maintaining relationships with marketing managers and key lines-of-business by managing and representing the Marketing Execution Team

• Working with Lines-of-Business, marketing managers, Marketing Decision Support team in development of email campaign marketing scope documents

• Execution of dynamic/multi-variant email campaigns that includes preparing and completing accurate email campaign documents for submission to 3rd party Email Service Providers, routing of test messages to LOBs for input and approval, and extensive QA of test messages

• Partnering closely with all internal and external teams to identify and recommend ongoing process improvements for planning, prioritization, and email execution



Other email channel responsibilities will include:

• Managing and maintaining process documents for creative and email execution

• Assist in large-scale channel initiatives as needed

Deliverables



 

Deliverables are expected to include, but not be limited to:

• Day to day project management of outbound email campaigns.

• Business analysis and discovery, developing reports to share campaign results.



 

Value to the Client



 

Our client will have the benefit of an Email marketing manager to manage outbound email campaigns, impacting the business by helping to grow product sales, increase revenue and help increase activation and retention.



 

 

Industry Experience



 

• Financial Services Industry is helpful but functional experience much more important



 

 

Functional Experience



 

• Experienced strategic marketing work (7+ years)

• Management of complex dynamic email programs (3+ years), as well as managing external email vendors. Background as Production Specialist and Strategic Consulting at Email Service Provider highly desired.

• Proven ability to effectively manage large projects, timelines, multi-task, and manage multiple projects and deadlines simultaneously.



 

Personality/Other Attributes



 

• Participative style, clear vision and a bias toward communication

• Demonstrated success within fast-paced, deadline-driven environments

• Organized and detail oriented

• Exceptional written, verbal, and interpersonal communications skills with multi-functional audiences

• Efficiency with Microsoft Office including Word, PowerPoint and Excel