Director, Interactive Marketing - PartnerUp

 About PartnerUp

PartnerUp is a Web 2.0 online community for small business owners and entrepreneurs. We enable business owners and entrepreneurs to connect with other business-minded people. They can get advice and answers to their questions, find helpful resources, or simply chat about whatever issues are facing their businesses.

 

PartnerUp also offers enterprise social networking software solutions to larger organizations trying to reach the small-business demographic.

 

Here at PartnerUp we work in a cool environment where fast-paced and exciting meets determined and hard-working. Our culture is what makes us unique. It’s also what allows our team members and the work that they do to have a direct impact on every aspect of our business. 

 

PartnerUp is a wholly owned, separately managed, business of Deluxe Corporation. In other words, we’re a startup within a Fortune 1000 company. PartnerUp was acquired by Deluxe in July, 2008. The PartnerUp team is small and agile. We move quickly, and we roll with the changes of the internet landscape on a daily basis. This position offers candidates the awesome opportunity to work within an environment that offers the best of both worlds - the excitement of a fast-paced, hip, startup culture, along with all the benefits and resources that only a Fortune 1000 company can offer.

 

Director, Interactive Marketing – PartnerUp   

 

Reports to:  President – PartnerUp

 

Position Purpose:  This position is a member of PartnerUp’s Executive Management Team and will own all marketing activities for PartnerUp.com. This will include managing all internet marketing, including campaign strategy, campaign development, media selection and buying, creative development (in collaboration with design resources), implementation/production, and ROI analysis/measurement of results.

 

Accountabilities: Responsible for creating PartnerUp’s master marketing plan, which includes interactive marketing plan, media plans, events, promotions, advertising, and marketing communication strategies. Identify and develop traffic driving opportunities to increase audience and reach. Manage multi-million dollar marketing budget. Drive traffic (unique visitors and page views) growth for PartnerUp.com Drive new member acquisition, at an attractive member acquisition cost, for PartnerUp.com. Develop and implement marketing campaigns to drive interest in, and leads for our enterprise software solutions, as well as display advertising solutions. Deliver solutions that customer’s value and that drive market share growth against specific segment strategies and in support of key business initiatives. Identify partnership and cross-marketing opportunities, and coordinate these relationships. Lead product decision-making around the full marketing mix (“5 P’s of marketing”) Collaborate on the execution of launching new web sites and customer solutions. Research small business owner and entrepreneur needs and contribute to PartnerUp’s product/solution roadmap.

 

Competencies: Marketing and Business Acumen Critical Thinking/Judgment Learning agility Team Leadership Planning/Organizing Managing execution QualificationsOther Knowledge, Skills and Abilities:Substantial knowledge of, and experience with, internet marketing (including traditional/display advertising, sponsorships, SEM, CPC, CPA/CPL, content marketing, and affiliate marketing) is requiredExtremely Web-savvy A strong understanding of the blogosphereProfitability focused, creative, collaborative, detail-oriented, and forward thinking.Strong analytical skillsProject and product lifecycle management skills, strong sense of urgency and drive for resultsA basic understanding and knowledge of multi-channel (offline) marketingTenacity to ensure product/solutions meet customer needsFinancial and operational acumenProficient in Microsoft Office and especially Microsoft ExcelUnderstand and react to market changes with speed and urgencyEducation: BS in business/marketing, or equivalent experience, required. MBA, or equivalent experience, preferred. Experience: Minimum 5 - 8 years interactive marketing experience. A demonstrated history of creating and implementing marketing campaigns that drive substantial results. Previous agency or startup experience is preferred but not required.Drug screen and background check required. EOE/M/F/D/V.