Channel Marketing Manager-Laundry

We are currently seeking a Channel Marketing Manager-Laundry for our Digital Appliance Division.  This position will be based in Englewood Cliffs, New Jersey.

 

 

Channel Marketing Manager-Laundry:

The Channel Marketing Manager will manage all aspects of channel marketing relative to the assigned category including new product introductions, sales strategy development, and promotional planning.

 

 

Principal Accountabilities:

· Lead new product introduction teams consisting of members from other departments including Product Planning, Product Management, Marketing Communications, Sales and Sales Training

· Develop sales presentations, sales tools and marketing materials to drive floor placement with retailers

· Develop training presentations and materials to support effective sell-through

· Work collaboratively with Product Management to recommend, develop, and implement line strategy, positioning, line-up/sku offering, derivative product strategies, and promotional plans

· Monitor and analyze industry trends for assigned categories including sales by price point, brand share data, outlet share data, and competitive benchmarking

· Review sales forecast and PSI on a regular basis to verify accuracy, identify overstocks, and identify opportunities to grow sales through promotion to assure that sales plan is achieved

 

 

 

Skills/Qualifications:

· Bachelors degree, MBA preferred

· Experience in sales or product management in consumer durables or electronics

 

 

 

Please include salary requirements with your response for priority consideration and thank you for your interest in LG Electronics.

LG Electronics USA is an Equal Opportunity Employer and offers competitive salary and benefits.

* No agencies/recruiters please.