Web 2.0 Marketing Manager - NEWSER.COM

Newser.com gives you more news in less time - and we want everyone (yes, everyone!) to use Newser as a primary source of news.  We search for the best and most important stories from the far reaches of the web and digest them into short summaries that spit out the most interesting information, voices, and ideas. Think of it as a news aggregator with human intelligence—smart, efficient, and irreverent. Check out our signature home page grid, which makes it enjoyable (great pictures) and efficient (scroll down for earlier stories) to stay on top of what's happening—and what people are talking about.

 

Web 2.0 Marketing Manager

We're looking for an individual to develop (independent thinker) and execute (hands on) a comprehensive online marketing strategy that includes viral messaging, building a larger social network presence, community formation, WOM marketing, SEO/SEM, blogging/micro-blogging, and online advertising.  You will be responsible for promoting Newser using Web 2.0 sites, tools and services, monitoring references to Newser on 3rd party sites, and engaging in active off-site discussions about Newser. The Web 2.0 Marketing Manager's primary goal is to increase the number of loyal Newser users that understand the value of Newser and continue to use the site and its services on a regular basis.

 

Responsibilities include: Develop and implement an online marketing strategy to attract a growing number of loyal users of the Newser website. Develop and maintain a relationship with key bloggers and online social communities (including Twitter, Yahoo! Answers, Facebook, MySpace, Bebo, Friendster, Stumble Upon, LinkedIn, and all those other online communities that Web 2.0 Marketing Managers know about). Manage and execute a strategy for all SEM, e-mail, and online advertising campaigns. Monitor and report on web-based coverage of Newser. Be the voice of the Newser user-community to Newser's internal teams; providing product feedback and direction to the engineering and product marketing teams about product improvements. Participate in managing media relations efforts to ensure that a positive message is maintained. Develop and implement all other promotional materials including product literature, free give-aways, and advertising.

 

Requirements: 5 years experience in a marketing position working for advertising supported website. Substantial awareness of and affinity for Web 2.0 / social media technologies such as web content management systems, blogs, wikis, discussion forums, social bookmarking, and micro blogging. If you don’t have active accounts on multiple social media sites you may not be the right person for this role. Minimum 1 year of experience managing SEM and PPC campaigns. Top notch communication skills (both written and verbal) and the ability to integrate with a diverse team full of opinions and ideas. Experience with web analytics (ideally Omniture) and analyzing traffic patterns to determine the success of a campaign or the changes required for a future campaign. Comfortable with a startup environment. Bachelor's degree.

 

The ideal candidate will have: A passion for new technology. An active blogs and/or micro blog. A passion for customer service with the experience to match. You seek positions where you are the voice and advocate of the customer.