Marketing Manager-Nursing, Health Professions, Medical

Location: NEW YORK, NY 10121Status: Full Time, EmployeeOccupations : Brand/Product Marketing;Direct Marketing (CRM);Events/Promotional Marketing Life at McGraw-Hill Compensation > Benefits > Work/Life > Professional Growth Development > Global Opportunities > Media Center Hear what our people have to say about working at The McGraw-Hill Companies. View testimonials > Find out what impact you could have today at The McGraw-Hill Companies. View video > McGraw-Hill Related Links www.mcgraw-hill.com > McGraw-Hill Education > Standard & Poor's > BusinessWeek > Platts > McGraw-Hill Construction > Aviation Week > McGraw-Hill Broadcasting > J.D. Power and Associates > Join a Talent Network Build a relationship with our hiring team for future opportunities. Sign up now > Marketing Manager-Nursing, Health Professions, Medical The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's, BusinessWeek, J.D. Power and Associates, Platts, McGraw-Hill Construction, Aviation Week, and McGraw-Hill Broadcasting. We are committed to a new digital evolution, a far-reaching global impact, and developing and retaining the talent needed for us to achieve these goals.At The McGraw-Hill Companies, our diverse range of resources — human resources — allows us to impact capital markets and economies worldwide. In fact, it is the distinct combination of talents, experiences, backgrounds, ideas, and opinions of each employee that makes our business success possible. And it is how we will build on your potential both personally and professionally. If you strive to impact the lives of countless individuals everywhere, begin by adding your unique perspective to ours.  The McGraw-Hill Companies is driving the education, financial services and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's, BusinessWeek, J.D. Power and Associates, Platts, McGraw-Hill Construction, Aviation Week, and Broadcasting. McGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of professional fields, namely Medical, Business, and Technical.  McGraw-Hill Professional is a leader in providing on-the-job content and solutions to professionals throughout the world. In addition, McGraw-Hill Professional has been a leader in creating online and digital solutions to professionals and students in medicine through AccessMedicine, or to engineers through its Digital Engineering Library. In addition to the Business, Medical, and Technical markets, McGraw-Hill Professional is a publishing and content leader in Education and Test Prep and in Consumer categories such as health and self-help.McGraw-Hill Professional has an outstanding opportunity for a Marketing Manager, focusing exclusively on: Nursing, Health Professions, and Medical, based in our New York office.  The Marketing Manager will create and implement marketing plans that drive sales for nursing and allied health books with a major emphasis on building effective marketing programs to faculty end users. Essential Accountabilities include:  Trade Shows: Manage and attend nursing conventions. Product Management: attend pre-ed board and reprint meeting to forecast sales, and to contribute to product development Academic Marketing: develop and implement marketing programs to drive adoptions of nursing and allied health textbooks Demand generation: develop strong outreach to end users of nursing and allied health content including: developing and implementing marketing plans, development of robust online outreach, building strong database of end users, creation of  flyers, press releases, email, marketing websites, web banners and other promotional pieces Develop and manage appropriate partnerships that increase visibility of MH nursing and allied health product and overall outreach to end user community. New Product Launches & Sales Meetings Manage marketing activates for approximately 25 frontlist titles and 75 backlist titles. ·  Bachelors Degree·  Minimum two years of marketing experience or two years sales experience selling Higher Education textbooks to faculty·  Pro-active, self-directed and detail oriented·  Ability to travel·  Excellent computer skills especially Microsoft Word, Excel, Outlook and PowerPoint·  Organization, analytic and verbal and written communication skills a must·  Ability to analyze markets and customer needs and develop marketing plans and product recommendations based on these needs·  Time management and ability to prioritize tasks·  Ability to organize and work with in-house departments (creative, publicity, direct marketing, conventions, technology group) to accomplish goals·  Preferred:o Knowledge of multi-channel marketingo Online marketing experience strongly preferred McGraw-Hill Education:  Where The World Learns to Succeed.  The McGraw-Hill Companies is an equal opportunity employer.  Copyright 2008 The McGraw-Hill Companies. 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