Director of Marketing

DIRECTOR OF MARKETING

 PEOPLE TO PEOPLE AMBASSADOR PROGRAMS

 

For more than 40 years, People to People Ambassador Programs have provided international travel experiences. They are the most recognized and respected educational travel provider.  People to People Ambassador Programs have connected thousands of students, athletes, and adults across international borders and have provided more than 400,000 citizens of the world the opportunity to promote peace through understanding.  Participation in a People to People Ambassador Program contributes directly to personal success in a globalized world and fosters international friendships.  These hands on, fun filled educational travel programs provide access to people and places beyond compare.  They combine unique cultural experiences with personal interaction to create global impact.

 

Headquartered in Spokane, Washington, People to People Ambassador Programs is a long-standing, financially stable company, that has maintained its’ growth objectives even through the most challenging economic times.  People to People Ambassador Programs is poised and positioned for a very robust future.

 

DIRECTOR OF MARKETING:

 

The Director of Marketing will assume responsibility for driving the marketing strategy to generate revenue streams through new channels.  The company’s successful direct mail marketing programs will be improved and expanded with new Internet marketing strategies.  This new manager will be responsible for managing the marketing initiatives and activities necessary to optimize revenue and create new awareness. The Director of Marketing will expand and execute plans that efficiently use the marketing budget and other marketing resources to deliver desired results.  He/she is chartered with maintaining consistent integration between all marketing activities and for capturing and reporting metrics relating to those activities.  This position is also responsible for communicating clearly and effectively with all other People to People Ambassador Programs Associates.  He/she will take responsibility for managing and communicating with all external marketing resources (e.g. agencies and freelance talent) to ensure superior results are efficiently achieved.

 

This position reports to the Vice President of Marketing and oversees the Marketing Communications and Marketing Intelligence teams.  The Director will be a key member of the Marketing Department leadership team and organization’s Management team and as such will provide insight, mentoring and guidance to associates in the department and organization.

 

QUALIFICATIONS:

 

·  At least five years experience managing a marketing team/department (agency experience is a plus).

·  Prior experience creating a strategy for moving marketing programs from direct mail campaigns to newer online Internet programs.

·  Experience creating, managing and executing effective marketing strategies to successfully generate and boost revenues plans.

·  Must have managed the efforts of regular tracking, reporting and measuring the success of lead generation programs, promotion results, project budgets and expenses, and all other important metrics.

·  Must have a passion for people and communication, internally and externally.

·  Must have demonstrated Internet marketing programs expertise.

·  Excellent oral, written and presentation skills required.

·  A Bachelors Degree in Marketing, Communications or other related field is required.  An MBA is a plus.

 

RESPONSIBILITIES:

 

· Maintain and oversee Marketing Department relationship with Product Development team and other internal clients to ensure business needs are met through the development and implementation of effective marketing campaigns.

·  Recommend marketing strategies to meet business objectives specific to each campaign.

·  Utilize research, best practices, branding standards, current and past campaign performance to develop creative solutions to marketing requests.

·  Ensure campaign timelines are developed and implemented by the Communications Team.

· Direct analysis and measurement of marketing efforts including direct mail, interactive and web initiatives.

· Oversee marketing project management including documentation of error tracking and change management of each campaign.

·  Maintain branding standards including “One Voiceâ€� standards.

·  Issue marketing campaign “best practicesâ€� and standards for the organization.

 

This position is located in beautiful Spokane, Washington.  Spokane is ideally situated at the convergence of the Columbia Plateau’s wheat fields, the Rocky Mountain foothills and the Selkirk Mountains.  Adding to this breathtaking scenery, the sparkling waters of the Spokane River meander through the city, and magnificent waterfalls gush in the downtown core.

 

Please visit People to People’s web site:  www.peopletopeople.com

 

 

For additional information about this opportunity or to submit a resume, please contact:

Karen Peccia, The Avery Group

kpeccia@avery-group.com