Email Marketing Manager (283089-489)

Publishers Clearing House is a leading multi-channel direct marketer of value-based consumer products and magazines promoted with a chance to win huge sweepstakes prizes through the mail or from its rapidly growing online business. We are located on Long Island, in scenic Port Washington (NY).



EMAIL MARKETING MANAGER





Headquartered in scenic Port Washington, NY, Publishers Clearing House is a leading multi-channel direct marketer of value-based consumer products and magazines promoted with a chance to win huge sweepstakes prizes through the mail or from its rapidly growing website, pch.com. PCH is currently seeking an Email Marketing Manager.

JOB DESCRIPTION:

(Essential Functions)

The Email Marketing Manager will be responsible for effectively managing all aspects of email marketing initiatives for Publisher’s Clearing House, PCH.com and its related properties. The effective manager will have significant experience in the email marketing channel using a database marketing approach to maximize customer value and deliver on program and revenue objectives.

Responsibilities include:Planning, coordinating, and analyzing email marketing programs supporting multiple marketing objectivesConverting prospects to paid buyers, and / or maximizing customer value through interaction with lead generation and other revenue generating offersEffectively manage email marketing production schedules from concept through development and executionDevelop marketing strategies and coordinate execution of marketing plans for each individual programDirect Creative and Merchandising teams in the planning and testing of email elements (including: Creative, Offer, Product pricing, and Segment targets) and report on resultsForecasting product sales, orders, revenue, and opt outs from each campaign

SKILLS/EXPERIENCE:Strong Direct Marketing skills with 3+ years in the online channelSubstantive Email marketing experience developing and managing email campaigns, delivering on program objectives, and financial goals Strong quantitative/analytical abilitiesStrong understanding of email marketing operations, platforms and technologyExtremely well organized (including good project management skills) and high attention to detailLeadership skills – ability to lead teams of people from a variety of functional areas to reach common project goalsStrong written and verbal communications skills and a demonstrated ability to effectively interact across business functions to deliver effective marketing programsAbility to make presentations to senior levels (both internally and at partner companies)High level of technical aptitude and the ability to learn new applications quickly and efficientlyBA required









Publishers Clearing House is an Equal Opportunity Employer.



To apply, please include a cover letter and salary history.This is New York based on-site position.Submitting a resume online at a job site could cause valuable screening information to be missed.

Please apply directly at:

http://hostedjobs.openhire.com/epostings/jobs/submit.cfm?fuseaction=dspjob&jobid=283089&company_id=15489&jobboardid=24

Publishers Clearing House is an Equal Opportunity Employer.