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Web Metrics Analyst
| Details |
Country: USA
Location: Texas-Austin Austin, TX 78739
Total applied: 40 |
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Web Metrics Analyst
CIBER, Inc. of Austin is immediately interviewing candidates with a strong background in Web Analysis and Metrics Reporting. The chosen individual will work on the Internet marketing team at a locally-based Fortune 500 company. This position is a critical role as part of the online marketing team and has responsibilities for web measurements & research for this project. The analyst will act as the customer experience expert to represent customers' voices from research information and from site user metrics. Responsibilities include: - Define program success metrics (KPI’s) and reporting requirements and implementation of tracking code- Analyze quantitative & qualitative web user data to measure site effectiveness, user behavior & conversions - Analyze survey data and usability research data to identify enhancement opportunities and to better understand online users - Formulate strategic thinking and data-driven recommendations by combining research and web traffic data (Internal & external web)- Based on analytical findings, make actionable recommendations which are data driven to refine programs, web pages and sites to enhance/increase user interaction, traffic and life usability and site conversions- Work with the project team to participate in discussion to develop requirements for program or site enhancements - Present results to internal teams and executives on recommendations a regular basis – analytics life cycle Required skills: - Experience in analyzing Web & e-commerce data and trends - Experience & sound understanding of Search Engine Optimization & Internal site search optimization & Administration- Advanced analysis and reporting skills- Experience with web analysis tools (HBX or Omniture Site Catalyst will be preferred) - Experience with designing, deploying and analyzing online surveys (interpreting customers’ voice)- Experience with site redesigns and conversion optimization techniques - Experience with email campaign testing, analytics and reporting - Advanced computer skills, including Excel and PowerPoint - Logical and strategic thinking - Creativity in analyzing data and problem solving - Willingness to take initiatives based on high level guidelines and take ownership - Familiarity with usability studies - Excellent communication skills - Education BA/BS with at least 5 years experience in web Analytics and or Search Optimization (Internal & External – Organic/Paid) If you are interested in being considered for the position please forward your resume and salaryrequirements to pblount@ciber.com and/or call 512-381-3370 for more information. Only candidateswith the previous mentioned experience and skills will be considered. Candidates local to the Austinarea will be considered first. EOEPlease visit our website: http://www.ciber.com/ Location: Austin, ti 78739 Salary/Wage: 52,000.00 - 56,000.00 USD /year Status: Full Time, Employee Job Category: IT/Software Development Company: CIBER, Inc. Contact: Pam Blount Email: Apply by Email Reference Code: AUSMET
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