Sr. Mgr.,Marketing Programs

Working with AspenTech strategic alliances and partners, conceive, develop and execute marketing programs that create awareness and interest with customers and prospects and generate sales activity within emerging markets. Provide marketing support for services and training group and drive awareness for services and training throughout marketing materials and programs.

 

Includes but not limited to: webinars, seminars, customer events, tradeshows, direct marketing, web content, collateral and sales tools


 

* Develops and executes integrated marketing plans and programs designed for market verticals or channel segments, services, and training.

* Determines strategy and continually monitors projects and teams to ensure goals are met.

* Leads strategy, creation and concepts for new program designs with appropriate product and marcomm teams.

* Partners with field, product marketing, Regional Marketing and Business Consultants (BC) to deliver programs that improve AspenTech's industry position within the verticals and communicates position to customers, partners, BC's and field.

* Responsible for creating, tracking and managing program budget.

* Interacts with third party vendors and partners.

* Leads cross-functional teams to develop and execute programs and projects including direct marketing, advertising, promotions, collateral and customer-facing events.


7+ years experience in high-tech marketing programs management.

Demonstrated success in managing cross-functional teams.

Able to successfully lead/manage several programs and teams simultaneously.

Excellent written and verbal communications.

Detail oriented.

College degree or equivalent.

5+ years partner marketing experience

Demonstrable knowledge of technical markets.


If interested, please apply online at http://track.jobviper.com/ViewJob.asp?id=564272-3-863