Product Marketing Manager, Endpoint Security

Product Marketing Manager, Endpoint Security Join Trend Micro, the global leader in innovative internet security software, envisions a world where you can have absolute confidence to exchange digital information between any devices on any network.   We constantly monitor the network on a global basis, allowing us to provide protection against all known security threats and develop innovative technology to defend against future threats.With Trend Micro you always know you are protected, you know when there is a new threat and you know what you need to do in the face of new threats.  At Trend Micro, we are always here and always looking ahead so that you stay one step ahead.Objectives:  To develop and implement the global marketing strategy, marketing programs, and business plans for endpoint security products to achieve the following objectives:•Increase market share and grow revenues •Increase TM brand awareness and perception of Trend Micro as leader/expert with Enterprise customers, analysts, press, and channels•Increase penetration of TM Enterprise products in customer’s network/share of their security spending, increase renewal rates Key Responsibilities:  1.Manage outbound marketing globally for endpoint security products -- define, position, price, package, launch, and evangelize products in the Enterprise  segment2.Create successful global campaigns to entice and influence customer and channel preference towards Trend Micro3.Create compelling non-technical content and training materials to support product and campaigns, including:•Collateral such as datasheets, FAQs, hotsheets•Presentations for customers, channels, press and analysts•Website content, flash demo scripts•Pricing/ROI tools•Special pricing or bundling promotions4.Deliver field training on product/service as needed5.Develop business plans and forecasts for specified products/services; assist in creation of business cases and MRDs to gain approval by Product/Executive Committees 6.Investigate, document and share Enterprise sales and marketing best practices globally from all TM regions/BUs and other industries7.Represent TM at industry and customer/channel events8.Support sales force with customer visits, calls as needed Desired Education, Experiences & Skills:  The ideal candidate will demonstrate strengths in:  Solid understanding of a broad set of enterprise security issues and technologies, security services, and management console productsUnderstanding of outbreaks, how they occur, and IT outbreak management/response issues.Ability to think strategically, holistically, and from a customer viewpoint across all Trend Micro products and servicesAbility to manage and market a “strategy,â€� a product, and services simultaneously.Understanding of viruses, worms, trojans, bots, spam, spyware, phishing, other malware.Business planning and strategic analysis (ROI, P/L, etc.), forecasting, competitive analysis .Must have excellent writing and presentation skills, and must be comfortable working with field directly in sales situations.Must be very self-motivated and demonstrate an “evangelical’ attitude and enthusiasm for products managedRequirements:Minimum 7 years experience managing products in a software/security/hi-tech environment.Proven track record in implementation of successful global marketing programs.Strong project management skills, ability to communicate and work effectively with a large cross-functional, international team.International marketing experience required. Foreign language skills highly desired.Willingness to travel internationally.Strong dedication to teamwork and to the growth and success of Trend MicroB.A. required, MBA a plus.