Product Marketing Manager

Irdeto is a world leader in digital content management and protection solutions, providing products and services for the broadcast media, telecommunications, and mobile industries.  With over 300 customers on six continents, the company has a 40-year track record of technology leadership.

 

Role Description

 

§ The Product Marketing Manager is required to develop an in-depth understanding of the market at which the product lines are targeted and for utilizing this understanding to develop profitable and innovative product initiatives.

§ The Product Marketing Manager is responsible for the overall product life cycle management of the  product lines. This includes product definition, life cycle management, and product line profitability.

§ The Product Marketing Manager develops business cases for new products, plans and implements product launch and manages the marketing mix post-launch. The Product Marketing Manager is responsible for managing incoming customer and device manufacturer requirements, evaluating their feasibility with Engineering, determining their costs, and translating them into an overall product roadmap.

 

Primary Responsibilities

 

§ Market Analysis – The Product Marketing Manager is responsible for collating market data from internal and external sources, for analyzing the data, and for producing quantitative analysis covering market size, growth rate, profitability, industry cost structures, distribution channels, market trends, competitor information, and key success factors.

§ Product Strategy and Positioning – The Product Marketing Manager plays a crucial role in determining the product strategy and positioning, together with the Product Director, the CTO, Business Development, Engineering and the Irdeto Senior Management Team. He/she monitors market trends and technology developments closely and translates these into the overall product strategy.

§ Product Requirements – The Product Marketing Manager collects customer and market requirements from internal and external sources, produces product requirement documents according to company quality guidelines, evaluates them against company strategies, submits them to Engineering for scoping, evaluates the commercial attractiveness of the requirement, and determines whether it should be included in the agreed Product Roadmap.

§ Product Financial Performance – The Product Marketing Manager is responsible for the financial performance of the products, and will drive pricing strategy, cost reduction programs, and market segment analysis for these products.

§ Product Documentation – The Product Marketing Manager is responsible for managing the availability of technical product and user specifications, as well as providing the necessary input to Product Marketing for the production of marketing collateral.

 

Additional Responsibilities

 

§ Provide a technical interface and commercial support to Sales and Account management during the pre-sales process and contribute to the Bid/Proposal process.

§ Give presentations to both internal and external parties on current and future product developments, as well as publish regular Product Updates related to new system functionalities and other high-priority product issues.

§ The Product Marketing Manager will act as a central point of contact for Sales and Marketing concerning technical questions that cannot be answered by existing collaterals.

 

Interfaces and Authority

 

The Product Marketing Manager is part of the core team, reports to the Product Direction, and has primary interfaces to the following parties:

 

§ Sales & Marketing for technical bid review support and questions.

§ Product Marketing for market communication strategies, requirements and commercial documentation.

§ Business Development for synchronization with corporate and long-term strategies.

§ Engineering for scoping and design of solutions to product requirements.

§ Customer Service and Account Management for product-related customer issues.

 

Knowledge & Skill Requirements

 

§ Well-rounded mix of technical and commercial experience

§ Knowledge of and experience in Product Management and/or related fields in the market.

§ University level technical education, 10+ years work experience.

§ Thorough knowledge of and preferably an established network with global technology players

§ Able to work independently yet collaborate cross-functionally in a team environment

§ Sufficient technical aptitude to understand and influence complex technology issues.

§ Ability to build and maintain positive relationships internally and externally.

§ Good understanding of Irdeto or a similar technology company environment.

§ Excellent English technical writing ability (requirements and documentation).

§ Strong communication and presentation skills.

§ Excellent understanding of the product lifecycle

§ Strong influencer capable of securing support internally and externally

§ Have a positive, enthusiastic, “can-do� attitude

 

Working Conditions

 

§ Ability to work in a fast changing, highly dynamic, geographically dispersed environment

§ Credible interaction at executive and working level settings

§ Frequent travel required

§ Location: Bellevue